Dunkin Name Change

Dunkin' Donuts Is Officially Changing Its Name. Here's Why. - Thrillist

Excerpt from Thrillist

We apologize if this is giving you flashbacks to the horror of IHOb, but yet another breakfast-based chain is changing its name. The rebrand bug has bitten Dunkin' Donuts this time, but we're happy to report that you won't be swinging by Dunkin' Burgers anytime soon.

On Wednesday, Dunkin' Donuts announced its transformation into Dunkin', part of its increasing focus on drinks. The change will officially happen in January of 2019, but when you consider that the donut juggernaut has been using the tagline "America Runs on Dunkin'" since 2006, this has been a long time coming. Just think of it like your cousin Darrell has decided to go by D -- a cool, new, fun, casual self who, much like Darrell, serves coffee.

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