Oracle Simphony Cloud

MASH Continues European Expansion with Oracle Food and Beverage Cloud

Oracle Simphony Cloud Enables Danish Steak House Chain to Reduce IT Complexity, Streamline Operations and Drive Strategic Expansion at Scale

Oracle Hospitality

Modern American Steak House (MASH), a high-end Danish restaurant chain, has chosen Oracle Simphony Cloud to power its steak house restaurants across Europe. With 13 restaurant locations across Denmark, Germany and the UK, and plans for additional international growth, MASH needed a technology platform that could support the strategic expansion of its business at scale. In addition, the restaurant needed a solution that would help reduce the complexity of its IT infrastructure and streamline both front and back-office operations across all of its restaurant locations.

"Our biggest challenge was scalability – since opening MASH in 2009, our expansion into other countries proved to be a very difficult and complex undertaking due to obstacles around IT infrastructure, regulations, taxes, language and currency, so finding a technology solution that would help us maneuver around these obstacles and enable us to grow at scale was a top priority," said Mirek Nørkjær, Assistant COO, Copenhagen Concepts, the parent company of MASH restaurants. "Implementing Oracle Simphony Cloud has enabled us to minimize IT complexity through one centralized system, streamline front and back-office operations with real-time data and localization capabilities, and support our vision for expansion, all at scale."

Oracle Simphony Cloud provides MASH with one centralized system to manage operations across all 13 of its restaurants, reducing the cost and complexity of IT, ensuring high performance scalability and allowing for more business efficiency and agility. In addition, Oracle Simphony Cloud enables MASH to maintain brand standards across its restaurants globally by enforcing brand, menu and employee management standards and allowing for localization. It also ensures menu and pricing consistency, within a country, a region, or a single location, and offers multilanguage and currency support.

"Both large restaurant chains and independent restaurants need to be able to remove obstacles in their IT infrastructure that prevent them from creating a positive foundation for growth," said Chris Adams, vice president strategy and solutions management, Oracle Food and Beverage. "MASH demonstrates the value and potential of Oracle Simphony Cloud to transform IT processes, streamline operations and drive growth at scale."

For more information learn how MASH delivers prime cuts and premium service.

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