Pincho Factory, the family owned Latin American fast-casual concept known for pioneering the combination of premium hamburgers and grilled kebabs (“pinchos”) with a Latin-twist, announced today that it has appointed industry veteran Jayson Tipp Chief Executive Officer, effective immediately. Mr. Tipp previously held the role of President at Pincho Factory.
A nationally recognized restaurant leader considered an expert in consumer analytics, market strategy and development, Mr. Tipp has a track record of translating insights into results. He joined Pincho earlier this year from Papa Murphy’s International (PMI), where he served as Chief Development Officer overseeing the brand’s growth across franchise sales, real estate and technology.
In addition to continuing in his role as Chief Marketing Officer, co-founder Otto Othman will also assume the role of Executive Chairman. Co-founder Nedal Ahmad will transition from the role of Chief Executive Officer into a consulting role with the Company before opening restaurants in his new role as a Pincho Factory franchise partner.
“Jayson is a seasoned executive with a broad range of experience leading teams in the restaurant industry. He is a critical thinker and in just a short period of time, has already played a role in shaping the future of our company. We are fortunate to have him as our next CEO at a very exciting time for our brand,” said Nedal Ahmad.
“I am honored and humbled by the confidence and support offered to me by Otto, Nedal and the Pincho Factory team, and the opportunity to take on this leadership role for the Pincho brand,” said Jayson Tipp, Chief Executive Officer at Pincho. “I am proud of the great brand already built by our team and the success we have built and will continue to build as a business.”
Prior to being named Chief Development Officer at PMI, Mr. Tipp served as PMI’s Senior Vice President of Marketing, helping the organization post 14 consecutive quarters of sales growth. Mr. Tipp has also held leadership roles in marketing, development, finance, and strategy roles at Redbox, Potbelly Sandwich Works and Starbucks.
“As a member of the Pincho team, I look forward to having Jayson lead our brand together with Otto," said Nelson Cabrera, Pincho Factory franchise partner. "Bringing someone like Jayson on board is just the next step in achieving the goals Otto and Nedal had for building an iconic brand.”
Pincho Factory, who was recently selected by FastCasual.com as one of the Top 100 Movers and Shakers of 2018, currently has 5 company owned and 5 franchised locations throughout South Florida, and recently announced plans to open 10 locations in the Washington D.C. market with plans to expand to 100 locations nationwide over the next 5 years. The Company opened its first location in Miami in 2010.
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