Restaurant Industry Marketing News

April Fools! Fatburger Is, and Always Will Be, Fatburger
March, 28 2019
FAT (Fresh. Authentic. Tasty.) Brands Inc. (NASDAQ: FAT), parent company of Fatburger, The Last Great Hamburger Stand™, is proud to declare that its iconic brand, Fatburger, will remain Fatburger. On March 27, the brand announced its 'official' rebrand as Skinnyburger in honor of April Fools and the beloved bun-less menu item. continue reading →

Friendly�s Appoints New Agency Roster As Strategic Repositioning Efforts Accelerate
March, 21 2019
The group of agencies hired to create and execute a 360-degree rebranding campaign alongside incumbent agency Cam Media, a Boston area integrated media buying service, are: The Fantastical, a Boston-based advertising agency; HYFN, a Boston-based digital and creative agency; and LAK Public Relations, a New York-based strategic communications firm. continue reading →