Restaurant Industry Marketing News

Barberitos, a Southwestern Grille and Cantina franchise out of Athens, GA has named andDonovan their agency of record. After a creative review of several agencies, andDonovan was chosen to drive all creative marketing and advertising campaigns for the corporate brand as well as local store marketing efforts. continue reading →

The&Partnership will spearhead all aspects of Captain D's brand marketing and will handle integrated campaigns for television advertising, shared mail, digital and social media throughout the country. Empower MediaMarketing is the media buying AOR for Captain D's. continue reading →

New Creative Agency Tapped to Provide Strategic Counsel, Creative Development and Promotional Advertising continue reading →

Loyalty in F&B: United States - What You Should Consider When Building a Loyalty Program continue reading →

To help you understand what makes loyalty programs most effective, Oracle Hospitality conducted a survey of 6,500 consumers. The consumers surveyed were a random population of individuals across all age groups and in 8 different countries. The survey looked at all aspects of a loyalty program including the rewards they like to receive, how they like to receive them, and the reasons they stop using a specific loyalty program. continue reading →

Papa John's International, Inc. (NASDAQ: PZZA) has been named the Official Pizza Partner of the National Hot Rod Association, officials announced today. continue reading →

Brand's first in-game Super Bowl ad stars Kentucky Buckets Colonel Rob Riggle and Georgia Gold Colonel Billy Zane continue reading →

Red Robin Gourmet Burgers and Brews launches a national brand campaign that celebrates the burger experience. With the launch of the new campaign, Red Robin aims to position the burger as a sharing and bonding opportunity and something everyone can rally around. continue reading →

The campaign revolves around a core of three dramatic 'Spoken CinemaTM' pieces performed by artist Steve Connell that focus on Sustainability, Quality and Family. continue reading →

As Agency of Record, Johnson & Sekin will provide brand strategy, creative execution, digital and social planning and promotional implementation. New campaign work for Pizza Inn will begin in December. continue reading →