Restaurant Industry Marketing News

The new loyalty program from Tim Hortons gives American guests a free coffee, tea or baked good after every seventh visit continue reading →

FAT (Fresh. Authentic. Tasty.) Brands Inc. (NASDAQ: FAT), parent company of Fatburger, The Last Great Hamburger Stand™, is proud to declare that its iconic brand, Fatburger, will remain Fatburger. On March 27, the brand announced its 'official' rebrand as Skinnyburger in honor of April Fools and the beloved bun-less menu item. continue reading →

The group of agencies hired to create and execute a 360-degree rebranding campaign alongside incumbent agency Cam Media, a Boston area integrated media buying service, are: The Fantastical, a Boston-based advertising agency; HYFN, a Boston-based digital and creative agency; and LAK Public Relations, a New York-based strategic communications firm. continue reading →

Across the Dallas-Fort Worth area, 'R Taco' restaurants are returning to the original Rusty Taco name - a legacy that began more than nine years ago at the original location on Greenville Avenue. continue reading →

Southern Hospitality and Texas-Sized Flavor Front and Center for Iconic Brand continue reading →

Brand Invites Guests to Savor the Flavor of the South, Texas Style continue reading →

For the first time, Chipotle is providing unprecedented and transparent access to its kitchens, employees and farming partners continue reading →

U.S. diners can redeem their points to save anywhere from $20 to $200 at over 400,000 participating hotels available on KAYAK. continue reading →

The Media Division of Publishers Clearing House (PCH) today announced the results of a new study on customer behavior as it related to dining at quick serve restaurants (QSRs). The report, titled, Attracting New Customers and Creating Greater Loyalty is What’s on the Menu for Quick Serve Restaurants, examines how customer behavior is heavily influenced based by how QSRs implement incentive-based programs to reward them for their patronage. continue reading →

Restaurateurs, be prepared Nov. 22, because a number of consumers will supplement their traditional holiday meals with restaurant-prepared foods. continue reading →