Restaurant Industry Marketing News

Agency Within has today announced that they are entering an agreement with Shake Shack to deploy strategic resources into the restaurant chain’s marketing team. This represents an expansion of the existing partnership between the two companies, as Agency Within is currently the Agency of Record for the Shake Shack app across Search, Social and other marketing channels. continue reading →

TripAdvisor, Inc. (Nasdaq: TRIP last week announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. continue reading →

Hires Goji Creative and Trevelino/Keller to Help Drive Franchise Sales continue reading →

EP+Co will handle advertising for Bojangles’ effective October 1. The primary scope will consist of traditional advertising capabilities, including in-store marketing, social content, brand strategy and planning. continue reading →

Under the agreement, Papa John’s will invest an additional $80 million in the long-term strength of its brand and domestic franchisees, beginning in the third quarter of fiscal 2019. continue reading →

The new loyalty program from Tim Hortons gives American guests a free coffee, tea or baked good after every seventh visit continue reading →

FAT (Fresh. Authentic. Tasty.) Brands Inc. (NASDAQ: FAT), parent company of Fatburger, The Last Great Hamburger Stand™, is proud to declare that its iconic brand, Fatburger, will remain Fatburger. On March 27, the brand announced its 'official' rebrand as Skinnyburger in honor of April Fools and the beloved bun-less menu item. continue reading →

The group of agencies hired to create and execute a 360-degree rebranding campaign alongside incumbent agency Cam Media, a Boston area integrated media buying service, are: The Fantastical, a Boston-based advertising agency; HYFN, a Boston-based digital and creative agency; and LAK Public Relations, a New York-based strategic communications firm. continue reading →

Across the Dallas-Fort Worth area, 'R Taco' restaurants are returning to the original Rusty Taco name - a legacy that began more than nine years ago at the original location on Greenville Avenue. continue reading →

Southern Hospitality and Texas-Sized Flavor Front and Center for Iconic Brand continue reading →