Restaurant Industry Marketing News

Church’s Chicken announced a new strategic partnership with J. Walter Thompson (JWT) Atlanta, after a four-month search. This new partnership is yet another step in reigniting market share momentum for the iconic brand. Under new marketing leadership, Church’s Chicken is stepping up its game to win in QSR’s hyper-competitive marketplace. continue reading →

The new Papa John's Pizza ad features the underdog story of dragster driver Leah Pritchett. The campaign spotlights her 11,000-horsepower, gold Papa John's dragster, a salute to Papa John's own symbol of sacrifice (his iconic Camaro Z28). continue reading →

Buffalo Wild Wings, Inc. (NASDAQ: BWLD) today announced the national rollout of its loyalty program, Blazin’ Rewards. Wing-lovers throughout the United States can now earn points for everyday dining at Buffalo Wild Wings restaurants, while also accumulating bonus points for checking in and frequent lunch visits. continue reading →

Barberitos, a Southwestern Grille and Cantina franchise out of Athens, GA has named andDonovan their agency of record. After a creative review of several agencies, andDonovan was chosen to drive all creative marketing and advertising campaigns for the corporate brand as well as local store marketing efforts. continue reading →

The&Partnership will spearhead all aspects of Captain D's brand marketing and will handle integrated campaigns for television advertising, shared mail, digital and social media throughout the country. Empower MediaMarketing is the media buying AOR for Captain D's. continue reading →

New Creative Agency Tapped to Provide Strategic Counsel, Creative Development and Promotional Advertising continue reading →

Loyalty in F&B: United States - What You Should Consider When Building a Loyalty Program continue reading →

To help you understand what makes loyalty programs most effective, Oracle Hospitality conducted a survey of 6,500 consumers. The consumers surveyed were a random population of individuals across all age groups and in 8 different countries. The survey looked at all aspects of a loyalty program including the rewards they like to receive, how they like to receive them, and the reasons they stop using a specific loyalty program. continue reading →

Papa John's International, Inc. (NASDAQ: PZZA) has been named the Official Pizza Partner of the National Hot Rod Association, officials announced today. continue reading →

Brand's first in-game Super Bowl ad stars Kentucky Buckets Colonel Rob Riggle and Georgia Gold Colonel Billy Zane continue reading →