Burger Conquest attends Burger King's new broiler launch party in NYC Video
Burger King Corporation (NYSE:BKC) announced that BURGER KING® restaurants nationwide are cooking with a ground-breaking new broiler that takes product quality and menu innovation to great-tasting new heights.
Burger Conquest attends Burger King's new broiler launch party in NYC
BURGER KING® restaurants nationwide are cooking with a ground-breaking new broiler that takes product quality and menu innovation to great-tasting new heights. This state-of-the-art equipment is the heart of BURGER KING® restaurant kitchens. The broiler, supplied by two manufacturers, features proprietary technology that allows restaurants to further enhance the brands famous flame-fresh taste and provides the flexibility necessary to explore a wider range of innovative, delicious, fire-grilled foods.
This new broiler is a game-changing piece of equipment and a significant point of differentiation for us, said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corporation. Not only is the technology revolutionary to our industry, it is proprietary to the BURGER KING® brand. It allows us to up the ante in our product development across the board - from superior quality food and unconventional menu innovations to even more competitive value offerings.
Burger King Corporation is currently testing a variety of products that can now be made on the new broiler, including fall-off-the-bone BK® Fire-Grilled Ribs, stuffed burgers packed with flavor from the inside out, and an array of one-of-a-kind offerings for breakfast, snacks and even flame-kissed desserts.
