Latest articles tagged Twitter

SWISS launched its new US-dedicated Twitter account with an opportunity for tweeters to win two complimentary round-trip SWISS Business Class tickets to Switzerland. Participants must simply follow the @SWISS_US account and tweet their "ultimate inflight luxury" to be automatically entered into the contest.

As Twitter celebrates its fifth birthday amidst much fanfare, replete with revelation of details about its early days, we thought it apt to analyze and publish the best Twitter initiatives by airlines. Along with Facebook (on which we did a Top 10 last month), Twitter holds forte as the “go-to” social media platform for most businesses looking to engage their customers.

Digital Marketer Says Ad Spend Buys 'Impressions,' While Solid Creative and Media Planning Earn 'Expressions'

Social media programs tend to start with a flurry of activity and then either take over our life or fade into obscurity. At one end of the spectrum is the coordinator who’s issuing updates every thirteen seconds and neglecting her other duties. At the other end is the manager who resents social media’s insatiable appetite for time and creative energy and is neglecting it in favor of other duties.

Virgin America created a splash today, by launching its first international destination, Toronto, on Twitter! They did not spend a cent on traditional advertising for this launch, and I personally think this is one of the smarter uses of social media I’ve seen by an airline in recent times.

What’s a Twebinar? Not just your usual sit-back-and-listen format!

Online interaction is good, because it allows the airline to connect with a lot of people across geographies, and allows those people to connect among themselves too.

For wired travelers everywhere, this social-media mammoth, which has seen its number of unique visitors grow nearly 600% in the past year—is increasingly becoming the go-to site for everything from getting hotel recommendations to sniffing out midtrip dinner companions.

A few months ago we wrote about the many reasons why hoteliers should not be using free link shorting services such as TinyURL and Bit.Ly. While there are numerous free services available, most put your hotel at risk and may cost you dearly in lost business opportunities. The Internet is still a little like the

Marriott Hotels is celebrating the completion of a major refurbishment project across its UK city hotels and country clubs with an innovative review campaign communicated via Twitter.