There's no question that the Internet is an ideal venue for marketing, but along with the advantages come risks. Because the online world has seen so little formal policing, it's ideal for the 'hijacking' of brands on...
A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones.
Happy, friendly, fun, cheerful...all words you want associated with your business, yes? Sometimes you've chosen well with staff who smile and share their enjoyment of life. And occasionally a gloomy character slips th...
Today's employees need to manage their own careers and proactively seek resources such as coaching to achieve desirable outcomes. Personal branding is a strong component of this process, and one that promotes employab...
Growth returned to international tourism in the last quarter of 2009contributing to better than expected full-year results, according tothe latest edition of the UNWTO World Tourism Barometer. Internationaltourist arr...
Burger King Corp. (NYSE:BKC) today released a Gluten-Sensitive List: foods and ingredients on the BURGER KING(R) restaurant menu in the U.S. that do not contain wheat, barley, oats or rye.