89 Degrees Offers PACE White Paper

“Pick Up the PACE: Accelerating Your Pathway to Advanced Customer Engagement”

The white paper, “Pick Up the PACE: Accelerating Your Pathway to Advanced Customer Engagement”, outlines 89 Degrees’ PACE technique, step-by-step, to assess marketers’ ability to leverage data-driven programs and formulate a plan for optimizing performance.

The PACE methodology is made up of four distinct pathways to marketing optimization and advanced customer engagement: program optimization; channel optimization; customer optimization; and enterprise intelligence. The process is designed to help marketers assess their current position within each pathway and devise a plan for improving customer engagement across marketing programs, initiatives, and the enterprise.

As shown in the paper, typical PACE results include:

• Between 50% and 100% improvement in program performance


• 45% increase in channel efficiency and a 20% reduction in deployment costs


• An aggregate 300% improvement from implementing a multi-year PACE optimization roadmap

Marketers reading the white paper will learn how to set goals for customer achievement and how to achieve those goals along the four pathways, in addition to learning from successful examples by major retailers. They will also be able to judge their own performance by completing the PACE scorecard, get a custom analysis of their results, and have their response included in the landmark PACE survey and study. The PACE Study will report best practices, challenges and opportunities in these marketing optimization methods as revealed by surveyed companies.

89 Degrees President Phil Hussey will also be addressing PACE as keynote speaker at the National Center for Database Marketing Conference on December 14 at Caesars Palace in Las Vegas, where he will present research from fifty prominent, surveyed companies to reveal more than twenty attributes of data-driven marketing, as established by the proprietary PACE methodology.

Download the White Paper

Download the free PACE white paper to learn how this technique has worked for major retailers and to see how your marketing measures up against the proven PACE methodology.

Score Your Marketing

Begin scoring your business marketing performance by using 89 Degrees’ online PACE Scorecard. Once completed, you can choose to contact 89 Degrees to review your profile with experts for advice on how to best optimize your marketing for the future.

Reader Comments:

Be the first to leave a comment for this article