Mobile Ecommerce Investments to Pay Off in 2011 - eMarketer

In 2010, mobile shopping activity began to have a noticeable influence on ecommerce sales. The momentum culminated in a coming out party during the holiday season. Consumers discovered that mobile phones helped them to stay within their budget and be more efficient in checking-off the items on their holiday shopping list. According to a survey by SapientNitro, a marketing and technology services company, smartphone owners integrated their devices into their shopping routine by using them to find deals, research products, solicit opinions from friends and family on products of interest, share information about a shopping experience with friends on a social network and, of course, buy products.