Orlando Welcomed 46.6 Million Visitors in 2009
During 2009, Orlando welcomed 46.6 million visitors, making it the most visited U.S. destination of the year. This total visitation number represents just a 4.7 percent decrease as compared with 2008, marking a much stronger performance than the earlier forecast by D.K. Shifflet and Associates of a 9.9 percent decrease in a difficult year for the travel and tourism industry.
Domestic travel, which represented 93% of total visitors in 2009, accounted for 43.3 million visitors. International travel, which includes overseas countries and Canada, totaled nearly 3.3 million.
As expected, Canada overtook the United Kingdom to become Orlando’s top international market with 865,000 visitors versus 831,000 visitors respectively.
The United Kingdom still represented 35 percent of all overseas visitors and remained Orlando’s largest overseas origin. Overseas visitors excluding the United Kingdom increased 6.4 percent in 2009.
D.K. Shifflet & Associates Ltd., a travel research firm, specializes in consumer-based travel data. DKS&A’s DIRECTIONS® Travel Intelligence SystemSM collects detailed monthly travel data on more than 150,000 trips annually collected from a sample of US households.
Overseas travel numbers are provided by the United States Department of Commerce’s Office of Travel & Tourism Industries through in flight surveys and analysis of customs paperwork provided by travelers.
The Orlando CVB is the branding, sales and marketing organization responsible for positioning Orlando as the destination of choice for leisure and meetings business for the economic benefit of the Orlando region.
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