New Study: Marketing Strategies That Resonate With Youth Markets

For more information, visit http://www.technewsresource.com/report-2613311-Mobile_Youth_____.html.
Mobile Youth is both a study of the universe of young people and a guide to better develop and market products for these consumers. It's all too easy to get lost in the technology, the non-sensical self-talk of the internet, mobile and media industries when sometimes the smallest things create the biggest leverage in customers satisfaction.

Building dialogue and trust with young consumers through internal change

Points of change typically revolve around:

• Building proactive dialogue with consumers rather than "listening"




• Change through adopting new internal language and semantics (e.g. dumping useless terms such as "killer applications," "value chains," "end users" etc in favor of "services," "value networks," "consumers")




• Integrating the product development and marketing processes




• Creating consumer advocacy through establishing the company within the peer group




• Experimenting with youth as brand stakeholders




• Measuring internal performance and KPI through "lifetime customer value" rather than "net adds"

We've been covering nearly 60 countries now since the project's inception and it continues to grow, bringing on board new and exciting clients who we have the privilege of working with and learning from for the first time -- from McDonald's to Adidas to Apple to the European Commission. It doesn't really get much better than that in terms of scope and scale for consumer insight.

Some of our clients:

Adidas. Adobe. AKQA. AOL. Avea. BBC. BBDO. BBH. Belgacom. Blackberry. BSkyB. BT. Carat. Channel 4. Comverse. Dell. Disney Mobile. EA. EMI Music. Ericsson. Hasbro. Hutchison Whampoa. Intel. Isobar. ITV. KPN. Kyocera. Leo Burnett. LG. Mediacom. Mobilink. Microsoft. Motorola. MTN. MTV. NEC. Nokia. Telefonica O2. Orange. Plantronics. Proctor & Gamble. Publicis. Rogers Wireless. RTL. Samsung. SaskTel. Sony Electronics. Sony PlayStation. Sprint Nextel. Sun Microsystems. Telenor. TeliaSonera. TIM. TIM Hellas. T-Mobile. Turkcell. Verizon Wireless. Virgin Mobile. Vodafone. Walt Disney Internet Group. Walt Disney Television. WPP. WIND. Zain

For more information, visit http://www.technewsresource.com/report-2613311-Mobile_Youth_____.html.

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