A new MLS Targeting Mexico Real Estate Taps Hidden Resource

Mexico does not have any major branded MLS real estate companies like they do in the States, Canada and other first world countries. What they do have is a collage of smaller MLS websites that specialize in local markets. The latter point coupled with the fact that most of these local websites do not know how to harness the power of Internet marketing presented an opportunity.

The one industry in Mexico that does excel from an online marketing perspective is the travel industry and for obvious reasons. Every other industry is close to 6 - 7 years behind the ball. In that presented an opportunity for Thomas Wahl and his partners, all of whom currently reside in Mexico themselves.

The 2casarealty team has a combined Internet marketing experience of more than 55 years. That in combination with individual expertise in hospitality, real estate, software programming and customer relations produced the depth required to move forward on this ambitious project.

Their #1 goal is clearly posted on their website... 'Achieve top 5 Google rankings on all search terms related to Mexico real estate'. Thomas is the first to admit they are not there yet, but anticipate within the next year they will be revising that goal to state 'top 3 Google rankings'. They believe achieving this goal will put the most qualified prospective buyers in front of their clients. They offer this quote:

'Hands down, the most critical element when advertising
your real estate listings is search engine marketing!'

Top search engine rankings are great, but it really does not mean much if the website isn't ready to deliver a positive user experience. The 2casarealty team has taken measures that ensure both buyers and sellers using their MLS Mexico system gain quick and easy access to the information desired without any annoying distractions.

The page on their website that discusses their real estate software package uses a term called '2casarealty approved'. They use this term to represent a set of beliefs they have regarding what they feel is a quality built real estate website. Their control points range in topic from website identity and usability too PDA compliance and the strictest HTML coding practices.

2casarealty.com was launched in March of 2009. The website was founded by Thomas Wahl, owner and president of the Nevistas Hospitality Network.

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