Marketers from 110 organizations contributed test results and lessons-learned stories for this fourth annual Wisdom Report, including: American Red Cross, CompUSA, Cox Communications, Deloitte & Touche, Palo Alto Software, and The Motley Fool:
• Email campaign segmentation test results
• Search marketing lessons (especially combining PPC and SEO)
• Offline advertising and marketing lessons
• Web site design and landing page lessons
• Business-to-Business marketing campaign lessons
• Office politics and job searching tips for a successful marketing career
Plus, practical tips from ad agency executives and consultants on how to run a healthier business and land new clients.
Click here ( Adobe Acrobat PDF file) to download the report.
Source: MarketingSherpa
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