Restaurant News Resource - VEM Global News

Most of us don’t know how to edit our websites, let alone create our own websites. As a resort or lodge, you’ve probably had a webmaster create your site. An up-to-date website depicting the nature of your property can reel in vacationers.

As a resort or hotel owner you probably realize that consumers are researching their vacations more and more online. You have probably engaged in various online marketing campaigns that all lead back to your website. So, I ask, what tool are you using to track your website’s traffic from all of these marketing campaigns?

Usability determines the success or failure of your website. Vacationers want to find the resort or lodge for the best price, location, etc. and you want potential customers to find you! Customers are looking for what they want. But the fact is, many usability nightmares – blinking images and content blocks layering upon each other – hinder them from looking further at a website. Potential customers might miss your website completely.

Sure, you may have a phone call tracking platform in place for your business’s marketing initiatives. And there are plenty of companies out there who can offer your business a tracking phone numbers. They’ll track the phone calls and allow you to run a report on the number of phone calls made to your business. But most of the time that’s where it stops.

Search Engines – they’re where consumers continually go to get their questions answered. These people utilize search engines like Google, Yahoo!, or Bing, type in their queries, and expect to see results that are relevant to what they are looking for.

Creative web site design is cool, but content reigns. Why should Web readers choose your resort over another resort? As a resort owner, every single point you throw at your readers needs to convince them to read on and act. It’s time to focus on the main component of a truly great web site – content.

For those out there who have heard of an “Ad Network” but aren’t exactly sure what it really means – this article is for YOU

It’s clear to us at VEM GlobalTM that online video is here to stay.

Here at VEM GlobalTM we are all about transparency. And we work hard to ensure everything we do is evaluated and analyzed so all of our advertising partners get that transparency – it’s all a part of the cycle.

Marketers, are any of you still working solely with companies that are charging you for each click your advertisements receive? If this is the cease – PLEASE READ THIS.