Restaurant Industry Trends - Internet

Conversion rate optimization is the key to achieving significant ROI in online advertising campaigns - More

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. - More

In Wake of Quattro Deal, CEO Jobs Looks to Make Mobile Ads 'Suck' Less - More

Re-cap of presentation 'Critical Email Prospecting Strategies for 2010' - More

Flip.to, New Social Media Tool For Your Hotel - More

A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. - More

There's no question that the Internet is an ideal venue for marketing, but along with the advantages come risks. Because the online world has seen so little formal policing, it's ideal for the 'hijacking' of brands online. - More

Online Business Expert Jim Edwards Interviews FTC (Federal Trade Commission) Official to Clarify New Internet Marketing, Blogging and Affiliate Advertising Guidelines - More

We knew it was inevitable, and now it's here: Google has just launched real-time search integrated into search results pages. - More

Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search. - More