The University of Marylands Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. - More
A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. - More
There's no question that the Internet is an ideal venue for marketing, but along with the advantages come risks. Because the online world has seen so little formal policing, it's ideal for the 'hijacking' of brands online. - More
Online Business Expert Jim Edwards Interviews FTC (Federal Trade Commission) Official to Clarify New Internet Marketing, Blogging and Affiliate Advertising Guidelines - More
Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search. - More