FiRE + ICE to Open New Restaurant on San Francisco's Pier 39

FiRE + iCE, a dining establishment offering an interactive all-you-can-eat experience, has announced the launch of its new location in San Francisco. The restaurant is scheduled to open its doors on Pier 39, a prominent tourist destination known for its shops, attractions, and waterfront views.

The new San Francisco location will join the company's existing restaurants in Boston, Anaheim, and South Lake Tahoe. This expansion marks the fourth establishment under the FiRE + iCE brand. The restaurant is designed to cater to a variety of dietary preferences, including vegetarian, vegan, and gluten-free options, allowing guests to customize their meals.

FiRE + iCE's concept revolves around an interactive dining experience where guests can select from a range of fresh ingredients to create personalized dishes. These dishes are then prepared by chefs in an open kitchen setting, providing an engaging culinary experience.

The San Francisco branch will feature a layout that maximizes the scenic views of the Golden Gate Bridge and Alcatraz Island, enhancing the dining atmosphere. The restaurant will operate daily from 11 a.m. to 10 p.m., offering lunch and dinner services.

An official grand opening event is scheduled for July 9, at 4:30 p.m., which will include a ribbon-cutting ceremony in collaboration with the San Francisco Chamber of Commerce. The event aims to introduce both locals and visitors to the interactive dining experience provided by FiRE + iCE.