Planet Smoothie, a smoothie franchise with a major presence in the Southeast that is expanding nationwide, has launched a new franchising website at www.planetsmoothiefranchise.com that features in-depth details about the smoothie industry and the Planet Smoothie business model.
The site also tells the stories of Planet Smoothie franchise owners and is meant to educate people who are considering franchise opportunities.
"Americans have never been more eager for healthier food choices," says CEO Peter Holt. "Planet Smoothie has established a strong brand by offering healthier foods that taste great, and the opportunity for success has never been stronger."
Planet Smoothie opened its first store in Atlanta in 1995. It quickly became a dominant smoothie franchise in the Southeast and has been spreading throughout the country. The brand is led by franchising veterans with more than 100 years of combined experience supporting franchisees.
Planet Smoothie prides itself on offering "the best tasting smoothies on the planet," and its commitment to using healthier ingredients has set it apart in the smoothie industry. For example, rather than use sugar as a sweetener, Planet Smoothie uses a proprietary blend of stevia and agave nectar. It's just as sweet, but it is much lower calorie.
Planet Smoothie's commitment to healthier dining dovetails perfectly with America's growing interest in healthier lifestyles. A 2012 customer survey by public relations giant Edelman found that 83% of customers want food and beverage companies to offer healthy foods that taste great, but only 50% of them think the industry is doing a good job.
Planet Smoothie offers a simple business model with low startup costs that meets the demand.
"I feel like Planet Smoothie offers the perfect balance with its menu," says Shannon Lelli, who owns a Planet Smoothie in Doylestown, Pennsylvania. "There is not a healthy diet that you can't accommodate. There is something for everyone."
She says her store "has so completely exceeded my expectations."
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