Tava Indian Kitchen, the Bay Area's rapidly expanding fast casual Indian restaurant concept, announced that Jeremy Morgan, formerly SVP of Marketing and Consumer Insights for Smashburger, has been appointed to the position of Chief Executive Officer.
Throughout Jeremy Morgan's career, he has demonstrated great ability in building successful restaurant brands. During Jeremy's tenure leading the marketing department, Smashburger became one of the most respected brands in the fast casual restaurant sector, building 220 new units in the past four years. Smashburger has received numerous awards, including being named “America’s Most Promising Company” by Forbes Magazine in 2012 and to the Top 10 in 2014, and topping Fast Casual’s “Top Mover & Shakers” list for 2014 and 2012.
“I love the fact that Tava serves delicious Indian food in a fast casual environment," said Morgan. "Customers can’t seem to get enough of the incredible flavors and Tava is poised to be a game-changer with its healthy, innovative menu.”
Tava Indian Kitchen offers guests the ability to create-their-own Indian cuisine experience. Guests start with a Roti wrap (known as a "Burroti"), Rice Bowl or Salad Bowl and select from their choice of all-natural chicken, grass-fed lamb, vegetarian or vegan proteins. These are then topped with signature Tikka or Daal sauce, garnished with fresh veggies, and one of five flavorful chutneys.
Tava uses only all-natural ingredients, and all dishes are made-to-order. In addition, guests can order online and catering is also available.
Morgan said that Tava has plans to build an additional 12 restaurants over the next 2 years. Tava will expand its 3-restaurant footprint in the Bay Area this year and move into new markets beginning in 2015.
Tava Co-founder and Board Chairman Vijay Brihmadesam said, "We are thrilled to have Jeremy joining us as CEO to lead the growth of Tava. He has been a valued member of the board of directors, and we are confident he is the right executive to lead Tava into its next chapter."
Chief Financial Officer and Co-founder Jason Pate added: “We have a proven concept in one of the toughest restaurant markets in the country, and with Jeremy on board, we're well positioned to make Tava a leader in the fast casual industry.”
Chief Operating Officer and Co-founder Hasnain Zaidi added: "We couldn’t ask for a better combination of experience and passion for our brand.”
Tava Indian Kitchen is modernizing the way people think about Indian cuisine. With 3 restaurants across the Bay Area in San Francisco, Palo Alto and Santa Clara, Tava serves delicious Indian food in a fast casual environment. Tava offers a signature menu of Roti Wraps (known as "Burrotis"), Rice Bowls and Salad Bowls that are prepared quickly and made to order. Tava uses only the highest quality ingredients, including all-natural chicken, grass-fed lamb and five flavorful house-made chutneys. The company began in 2011 with the vision of Vijay Brihmadesam, Jason Pate and Hasnain Zaidi.
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