The Weitzman Group has been selected by Pizza Patrón to be an exclusive partner in site location and tenant representation.
Weitzman will play an integral part in Pizza Patrón's expansion strategy providing customized real estate solutions tailored to meet the very distinct needs of the Mexican-focused brand.
For twenty-eight years, Pizza Patrón has been a leader in targeting the Hispanic demographic, now the largest ethnic minority in the U.S. The Hispanic population grew 43 percent in the decade between 2000 and 2010 and is now 17 percent of the population, as reported by market research firm, The NPD Group.
"We partnered with Weitzman to help us in our growth because of Alberto Rocha's leadership and experience in retail leasing and tenant representation in Hispanic retail markets," said Andrew Gamm, Pizza Patrón brand director. "Also, Weitzman has sophisticated data, processes and analytical tools to help us model and define the most successful site profile for our business."
Fluent in Spanish and French, Rocha directs redevelopments in diversity-intensive markets and is pioneering out-of-country landlord representation, tenant representation and investments as a component of The Weitzman Group's general brokerage activities. Rocha's background in management consulting enables him to contribute extensively to Hispanic-markets initiatives for the International Council of Shopping Centers (ICSC), where he is often featured as an expert in retail market economics.
"We're excited to represent a concept that offers great quality and a strong value proposition and generates high traffic and customer loyalty. We feel that Pizza Patrón's new initiative will set the benchmark for Hispanic branding, as new retailers discover the untapped potential of underserviced Hispanic markets," said Alberto Rocha, vice president of underserved markets with the Investment Properties Division of The Weitzman Group.
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