Rapidly expanding cold pressed juice, smoothie and raw food company, Juice Press announced today their newest midtown location at Bryant Park Equinox (125 West 41st Street), the upscale fitness and high performance lifestyle leader. This establishes an ideal way for Juice Press and Equinox to deliver clean eating options to customers looking to maximize a workout.
The Juice Press shop in the Equinox offers an edited menu of favorite Juice Press food and drink along with newly created menu options specifically tailored to the grab and go workout crowd including two new performance drinks, GAME ON, a line of refreshing and hydrating sports drinks containing no added sugar or artificially processed ingredients and focusing on the nutritional benefits for which Juice Press is known. Available in lemon lime and watermelon, GAME ON can help maximize the results of a workout, hydrate and replenish highly active people, athletes, and those simply looking for an afternoon pick-me-up. The location will also introduce the brand's first protein bar made from plant-based sources of protein, along with an exclusive line of protein enriched smoothies in flavors such as Blueberry, Green Protein, and Mint Chip formulated to refuel and provide vital energy before and after workouts.
"As a company focused on health and wellbeing, Juice Press aligning with Equinox makes perfect sense," says Juice Press Founder and CEO Marcus Antebi. "Our new relationship is another step in our goal of addressing the nutritional needs of the fitness focused crowd."
"We are honored to be selected to align with Equinox in this new venture," states Michael Karsch, Lead Investor of Juice Press. "They have long been considered a leader in the fitness and healthy lifestyle movement. Their core values of service, quality, innovation and expertise perfectly align with those of Juice Press and therefore are a perfect fit with those of Juice Press."
This relationship is the latest in a period of growth for the brand, which has announced the opening of seven new stores from January to present. Most recently, the brand announced the opening of two Hamptons locations and a super-store concept in the Falchi Building in Long Island City, NY. Since its inception, Juice Press has been considered the leader among its competitors offering the largest and most comprehensive menu of juices, smoothies, raw food and other snack items available for purchase in stores, and by delivery nationwide.
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