The Melting Pot Targets Manhattan & Surrounding Boroughs for Franchise Expansion
- June, 19 2014
- The Melting Pot
The Melting Pot Restaurants, Inc. announced today that it is actively seeking franchisees to bring its interactive dining experience to Manhattan or a neighboring borough, naming New York City as a target for future franchise development.
The brand aims to enter New York City for the first time with the development of a Manhattan or neighboring borough location. To fuel expansion in the area, The Melting Pot will be exhibiting at the International Franchise Expo (Booth No. 122) June 19-21 at The Javits Center. The franchise owner of The Melting Pot locations in Albany, Poughkeepsie and Syracuse will be on hand to talk to Expo attendees. New York City is one of a number of select markets throughout the U.S. where the company is looking to recruit qualified new franchisees. Additional markets for expansion include Hartford, Conn., Portland, Maine, Charleston, S.C., Fresno, Calif., and Anchorage, Alaska, as well as Vancouver and Calgary, Canada.
"The Melting Pot concept is backed by 30 years of experience in franchising and nearly 40 years of brand recognition, making this an ideal business opportunity for entrepreneurs," said Dan Stone, vice president of franchise development for Front Burner Brands. "We look forward to bringing The Melting Pot to New York City for the very first time and are confident that our one-of-a-kind, polished casual dining experience will be well-received by the community."
With tri-state area locations in White Plains, Darien, Westwood, Whippany, Red Bank and Somerville, The Melting Pot operates more than 135 restaurants in the U.S., Canada and Mexico and has more than 25 locations in development internationally. The concept is known for offering an assortment of flavorful fondue dishes including a variety of unique entrees served with signature dipping sauces. The menu features a variety of a la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrees and chocolate fondues.
To further fuel its national expansion, the company is actively seeking qualified franchisees and will host a franchising webinar on Wednesday, June 25 at 10:30 a.m. (EDT). To register, please visit https://www2.gotomeeting.com/register/696993578.
The Melting Pot is seeking entrepreneurs with business backgrounds and/or preferably restaurant experience who are passionate about the brand and want to be their own bosses. Franchisee candidates should have a credit score of 650 or higher, a minimum net worth of $750,000 and liquid assets of at least $325,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $977,000 to $1,436,000. Single-unit and multi-unit franchise opportunities are available with an initial franchise fee of $45,000 per unit.
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