Fresh off a record breaking year for growth, Wingstop continued to outperform industry averages in the first quarter of 2014 with a 9.6 percent increase in same store sales and an 8.2 percent increase in traffic.
In addition, Wingstop signed 25 new development agreements over the first three months of the year. The signings represent commitments for 57 new restaurants over nine states including Wingstop's first entry into Kansas and Minnesota.
Wingstop also continued its international expansion with a 50-restaurant development agreement in the Philippines. Based on the experience and expertise of their new Brand Partners, Wingstop expects a minimum of four restaurants to open in the Philippines in 2014.
Other first quarter highlights included:
- Record sales of 6.6 million wings sold during Super Bowl weekend
- Opening of 14 new restaurants
- Successful introduction of a new limited time only flavor, Chili Lime
"It is exciting to see that the momentum from last year is carrying over into 2014," Wingstop President and CEO Charlie Morrison said. "Our average unit volumes are quickly approaching the million dollar level. And with an investment of less than $400,000, we believe we are one of the best franchise opportunities in the industry."
With a sole focus on cooked-to-order chicken, the Wingstop menu features classic and boneless wings, chicken strips and Glider sandwiches – all sauced and hand-tossed in 10 original flavors. Homemade side dishes include fresh-cut seasoned fries, made daily from Idaho potatoes, baked beans, coleslaw, potato salad, veggie sticks and house-made ranch and bleu cheese dips.
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