Rita's Italian Ice International Expansion Continues With Master Franchise For The Philippines
- April, 10 2014
- Rita's Italian Ice
Rita's Italian Ice announced plans to duplicate its success in the United States with its third international franchise agreement to expand to the Philippines. Rita's has signed an international Master Franchise Agreement with the Philippines Cool Planet Delights Corp., a partnership of a group of businessmen, who plan to open five Rita's Italian Ice stores simultaneously in Metro-Manila in July.
"Rita's will do very well in our tropical climate where the weather is warm most of the year," said Ted Castro. "Filipinos' love for sweets and desserts had a big role in our consideration of becoming Master Franchisees. After opening a few in Metro-Manila we plan to open in Cebu and island resorts such as Boracay."
Rita's Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally through their franchise offering. Rita's first international Master Franchise Agreement was for Canada and a second was signed for China last year. The Philippines agreement marks the third for the growing franchise brand. Rita's has over 300 franchise agreements and stores in development including 85 stores set to open in the United States this year alone for the cool treat brand.
"We are very excited about our third international agreement, our terrific Master Franchise partners and our expansion in the Philippines," said Jeff Moody, CEO of Rita's Franchise Company. "Rita's has worked from the very beginning to create a globally-scalable, incredibly flexible franchise model. After 30 years, our next logical step of growth is to continue introducing our unique and very popular brand to more international regions," he said.
Rita's is growing year-over-year in store count, sales and passionate Guests. "The international market is, without a doubt, a large part of the rich future ahead for Rita's," said Moody. "We have invested considerable time and money towards our international franchise outreach because we believe in the brand and the time is right for us to find more partners outside of the USA."
The 30 year old brand is now seeking qualified franchisees all over the globe, largely due to its high-quality unique products and adaptability to international markets.
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