Rita's Italian Ice Awards Area Development Agreement to Alabama Veterans
- April, 9 2014
- Rita's Italian Ice
Rita's Italian Ice, the world's largest Italian Ice concept with over 600 stores, now in 22 states, has awarded franchise and area development agreements for the state of Alabama to franchisees, local residents and Veterans, Doug Portrey and Rob Tarr. Having grown up with Rita's and vacationed in the Gulf Shores, Portrey and Tarr realized it was time to bring Rita's refreshing Italian Ice, Frozen Custard and "Happiness" to the white sugar sandy beaches of the gulf shores. Plans call for two Rita's stores opening this year and more stores over the next 5 years; beginning with the first Rita's now open in Foley. The new Rita's in Foley will be offering complimentary Regular Rita's Ice for the whole community to try during the Grand Opening celebration and the first 50 Guests will win Rita's Italian Ice for a Year on May 8th.
The new 1300 square foot Rita's Italian Ice in Foley is now scooping their famous Ice at 2654 South McKenzie Street, Foley, AL 36535. Hours are Monday – Friday Noon-9:00 p.m. and Saturday and Sunday Noon – 10:00 p.m.
"Foley is a perfect location for Rita's on busy highway 59 across from Tanger outlets," said Rob Tarr. "We are excited to spread Rita's Ice-Custard-Happiness in Alabama and offer giveaways to veterans like us, and those in uniform and public service. Rita's Italian Ice, and Award-Winning Soft-Serve Frozen Custard and the unique combination of the two – our famous Gelati, is ready for the whole community to try!"
Besides bringing the 30 year old Italian Ice brand to Alabama, Rita's new franchisees and veterans, Doug Portrey and Rob Tarr, employed 15 "Treat Team" members from the local community and will be creating more than 50 new jobs within their new Foley area locations. Now that's happiness!
"Rita's is proud to award a franchise and area development agreement to Doug Portrey and Rob Tarr for the state of Alabama," said Jeff Moody, Chief Executive Officer of Rita's Franchise Company. "Rita's Veteran-owned franchise opportunities honor those men and women who have served in the U.S. military with financial incentives and, veterans Doug and Rob can now expand our brand in Alabama to more Rita's fans!"
Rita's Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally. In November, Rita's opened its first-ever International store in Shenzhen, China, and this year the opening of their first store in Alabama, which is Rita's 22nd state for the uber-popular brand.
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