Johnny Rockets Targets Texas Markets For Further Expansion

2014-04-03
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  • Johnny Rockets The Texas restaurant market is cooking. According to the National Restaurant Association, the state's restaurants are projected to register $42.6 billion in sales and will employ 10 percent of the state's workforce.

    The Texas restaurant market is cooking. According to the National Restaurant Association, the state's restaurants are projected to register $42.6 billion in sales and will employ 10 percent of the state's workforce.  Johnny Rockets, with several locations already thriving in the market, has enacted growth and development strategies for expanding further into Texas.

    "Customers and potential owners are expressing a greater interest in the brand, which makes sense," explains James Walker, chief development officer of Johnny Rockets. "We boast 28 years of global recognition, a menu featuring high-quality, fresh hamburgers and a fun and entertaining environment. Our customers are loyal and diverse. They are attracted to the modern Americana feel in each restaurant."

    While Johnny Rockets, acquired by Sun Capital Partners, Inc. in 2013, plans to target the entire state, the company is immediately focused on markets in the largest cities: Houston, Dallas and San Antonio.

    "These hubs are well-known destinations and provide a variety of potential locations," continues Walker. "Our flexible footprints range from 700-7,000 square feet. "

    Through the remainder of 2014, Johnny Rockets plans to open more than 60 restaurants around the world.  By 2017, Johnny Rockets plans to add 100 more restaurants in the U.S.

    Johnny Rockets is an international global restaurant franchise that offers food and fun reminiscent of feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including made-to-order hamburgers, crispy American Fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service, upbeat music, twirled straws and dancing servers, contributing to the chain's signature atmosphere of relaxed, casual fun. Johnny Rockets operates more than 300 franchise and corporate locations in 26 countries around the world. 


    Logos, product and company names mentioned are the property of their respective owners.

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