Coolbaugh is focused on developing and supporting system and regional marketing initiatives with creative solutions.
Togo's Eateries, Inc., a "West Coast Original" since 1971, announced the promotion of Eric Coolbaugh to director of regional marketing. In his new role, Coolbaugh will lead all aspects of the Regional Marketing Department and manage all media for the West Coast restaurant chain.
"It is with great pleasure that we recognize Eric's exceptional leadership in this division of our business," said Tony Gioia, chairman and CEO of Togo's Holdings, LLC. "Since joining Togo's last year, his background and expertise have played a key role in our company's overall marketing strategies and we are confident that Eric will continue to support our brand's aggressive growth plans over the coming years."
With 20 years of advertising and marketing experience, Coolbaugh is focused on developing and supporting system and regional marketing initiatives with creative solutions. Prior to joining Togo's, Coolbaugh served as director of marketing for FREEB!RDS World Burrito, where he led all the brand's marketing efforts, helping support and drive aggressive growth across the West.
Togo's, which has more than 325 locations open and under development throughout the West, experienced tremendous success last year with the signing of 48 new franchise agreements and is on track to open 25 new restaurants in 2014, which include recent openings in Clovis, Riverbank and Lakewood, Calif. The company continues to recruit passionate candidates to bring its high-quality, fresh sandwiches to markets in California, Arizona, Colorado, Idaho, Nevada, Oregon, Utah and Washington. I
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