- Reinforces Ongoing Investments in Starbucks 200,000 Partners (Employees), including $250 Million in Healthcare Benefits and $234 Million in Bean Stock in Fiscal 2013 - Reaffirms Long-Term Growth Targets, Aiming to Double Market Cap to $100 Billion - Announces Plans to Reinvent $90 Billion Global Tea Category Ripe for Innovation
Howard Schultz, chairman, president and ceo of Starbucks Coffee Company (NASDAQ:SBUX), opened the company’s Annual Meeting of Shareholders by showcasing how Starbucks 200,000 partners (employees) are leveraging the company’s unique combination of physical and digital assets to deliver long-term global growth through the lens of humanity.
“We’re still in the early stages of the growth and development of Starbucks, we’re delivering record profits and revenue, sharing our success with our partners and heading towards and past a $100 billion market cap,” said Schultz. “No other brick-and-mortar retailer matches our size and growth profile nor the relevancy and strength of the Starbucks brand. Together we’re building one of the world’s most trusted, admired and enduring brands, and redefining the role of a public company while we do it. There has never been a more exciting time to be a Starbucks partner and shareholder.”
Delivering Record Performance through the Lens of Humanity
Legendary American television writer and producer Norman Lear kicked-off the meeting by introducing the Playing For Change Band, whose third album will be available in select Starbucks® stores in June. Schultz then highlighted the company’s significant achievements over the six years since Starbucks returned from the height of the cataclysmic financial crisis in November 2008 following the implementation of the company’s 2008 Transformation Agenda and 2011 Blueprint for Profitable Growth, including:
“The equity of the Starbucks brand has been built by the experience, which comes to life through our partners and the relationships they have with our customers,” Schultz said. “At a time when many companies are cutting benefits, we are continuing to invest in our most important assets: our people.”
Last year Starbucks invested $250 million in healthcare benefits for eligible full and part-timers, shared $234 million in pre-tax stock gains with partners, and matched $50 million in 401(k) contributions. Since the company started offering equity to partners in 1991, it has shared more than $1 billion in value in the form of stock with partners at every level of the company.
Schultz also highlighted how the company is redefining the role and responsibility of a public company in response to critical societal challenges, citing several examples:
Starbucks chief digital officer Adam Brotman announced the release of an updated Starbucks mobile app for iPhone®, which will extend the company’s leadership in mobile payment and allow customers to recognize Starbucks partners with a tip directly from the Starbucks app for iPhone® starting today in the U.S. Mobile payment now represents 14 percent of all in-store transactions in the U.S. More than 25 percent of all transactions are made by My Starbucks RewardsTM loyalty members.
Brotman also emphasized record Starbucks Card growth with an estimated 1 in 8 American adults receiving a Starbucks Card this past holiday season, which translated to 1.5 million new customers registering their Starbucks Card and joining the My Starbucks RewardsTM loyalty program for the first time. Starbucks now has more than 8 million My Starbucks RewardsTM members in the North America alone. Globally, Starbucks Cards are available in more than 28 countries, and more than $18 billion has been loaded onto Starbucks Cards since the start of the program in 2001.
Brand Continues to Resonate Around the Globe
Avani Davda, ceo, Tata Starbucks Limited for India, and Belinda Wong, president, Starbucks China, shared how their respective markets continue to represent significant long-term growth potential for the company.
Wong shared that China today has more than 1,100 stores, across 68 cities and nearly 20,000 partners. Continuing on pace to reach 1,500 stores in 2015, the team is focused on elevating the Starbucks Experience through unique, market-level innovation, while building the brand holistically.
Davda highlighted that India today has 40 stores in 4 cities, with nearly 1,000 partners. The fastest growing market in Starbucks history, the team is focused on delivering a Starbucks Experience that resonates with India customers and engages partners.
Building a different kind of company, both are focused on developing future leaders for their markets through training and education investments for partners and defining unique, locally relevant ways to invest in their coffee growing communities of Yunnan, China and Coorg, South India.
Celebrating Coffee at Our Core, Hacienda Alsacia and the Evolution of Starbucks Reserve® Coffees
Last year, Starbucks announced the acquisition of Hacienda Alsacia, a 240-hectare coffee farm in Costa Rica that is now acting as a global agronomy and research center. The work on this farm is expanding the company’s comprehensive approach to ethical sourcing as part of its commitment and investment in supporting long-term, sustainable approaches to farming that will benefit the broader specialty coffee industry.
Schultz recounted his experience visiting the farm during its first harvest earlier this year. The working farm is actively refining Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices model and responsible growing practices, housing a nursery of more than 160,000 hybrid seedlings. Its research represents an extension of Starbucks more than ten year history of agronomy in collaboration with leading industry organizations to help farmers improve productivity and coffee quality around the world. All of this insight is supporting the diverse, complex ecosystem of farmers, helping to support their livelihoods and to produce high-quality arabica coffee for the specialty market.
Schultz celebrated this rich diversity by recognizing the Starbucks Reserve® program, which makes some of Starbucks® rarest small batch coffee available to customers by the half-pound or cup with the company’s patented Clover® brewing system. In the coming year, Schultz announced the company will further evolve the Starbucks Reserve® program with new packaging and offerings, bringing the purest expression of an exquisite cup of coffee to customers around the world.
Doing for Tea What Starbucks Did for Coffee by Reinventing the $90 Billion Global Tea Category
Schultz called the $90 billion global tea category “ripe for innovation” and showcased the company’s ambition to do with tea what it has done with coffee. One year following Starbucks largest acquisition to date, Schultz highlighted how the company is growing, expanding, and reinventing the Teavana brand and customer experience. Since the acquisition, Starbucks has opened nearly 40 new mall-based stores and announced plans to open more than 20 additional stores through the rest of fiscal 2014. Schultz also announced plans to expand the company’s reimagined Teavana® Fine Teas + Tea Bar concepts to Chicago, Los Angeles and additional locations in New York City later this year. The company opened two of the concepts last fall in New York and Seattle, featuring handcrafted tea beverages, premium loose leaf teas, tea-inspired food offerings and beautiful tea merchandise.
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