Fetzer Announces Launch of Mobile Wine Pricing Application for Restaurants & Bars
- February, 18 2014
- Restaurant News Resource
Fetzer officially launched ProfitSolve, a brand new mobile phone application designed especially for restaurant & bar operators to optimize wine profitability in the context of their local competitors. ProfitSolve is built by Greygoo Media and powered by Restaurant Sciences' data. Fetzer, the sponsor of ProfitSolve, provides the application free-of-charge to its national network of beverage-alcohol distributors.
"We are delighted to lead the wine industry in providing operators a ground-breaking new tool to help manage their bottled and glass wine portfolios," said Rodrigo Maturana, Global Marketing Director of Fetzer Vineyards.
"I really like this App," said Erik Christensen, General Manager of Bourbon Street Bar & Grille in New York City. "It allows me to calculate my wine costs on the fly and email solutions to my representatives. The Restaurant Sciences' data keeps me informed on trends and saves me the hassle of surveying accounts myself to gather this information."
Using ProfitSolve, restaurant and bar managers can quickly look up pricing trends on their own smartphones, 24X7, for any varietal by local market area and by industry segment, such as casual dining, upscale casual, or white tablecloth. For example, a bar manager may use the application to find the average price for a glass of shiraz in upscale-casual restaurants in Chicago. ProfitSolve also includes a wine profit calculator that makes it simple to calculate the bar's profit by case or glass, helping managers to control the bottom line.
"This is the first time that local wine pricing in bars and restaurants has been made available to the industry in such an easy to use application," said Chuck Ellis, CEO of Restaurant Sciences. "It is always exciting to see our pricing data being used in a novel way to provide insight to bar managers."
"Not only are we adding value for bar managers with this first-of-a kind mobile application but with Fetzer as a sponsor, we are able to provide it to bar managers for free," said David Albert, Head of Strategy at Greygoo Media.
ProfitSolve includes pricing from over 20,000 restaurants and bars serving beverage alcohol. ProfitSolve is available for download from both iTunes and Google Play for Android.
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