Smoothie King Targets Atlanta For Franchise Growth

2014-01-30
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  • Smoothie King The company, which will unveil its new store design next month in South Florida, is aiming to open 25 new locations in the market over the next five years.

    Smoothie King Franchises, Inc. announced it is targeting Atlanta for franchise expansion. The company, which will unveil its new store design next month in South Florida, is aiming to open 25 new locations in the market over the next five years.

    Smoothie King currently has 44 locations in the Atlanta market with three locations planned to open in the next six months in Alpharetta, Suwanee and Buford. Smoothie King is currently seeking qualified franchisees to develop single- and multi-unit agreements in additional communities within the metro area.

    "Smoothie King has built a loyal following over the last 20 years since we opened our first location in Atlanta in 1994," said Smoothie King Global CEO Wan Kim. "With our new, refreshed brand image, pipeline of delicious, nutritional products that will be introduced in 2014, and four consecutive years of positive same-store sales, we are confident Smoothie King has great potential for further development in Atlanta and is a strong business opportunity for local entrepreneurs."

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    Local Smoothie King franchisee Seigfried Jones spent more than 17 years working in parks and recreation before opening his first Smoothie King Dec. 30 in Tyrone, Ga. 

    "A few years ago, my children, who were both teenagers at the time, frequented Smoothie King in metro Atlanta and introduced me to the product. It was not only tasty, but also nutritious. I was sold from day one," Jones said. "I've always wanted to own my own business. My years working with parks and recreation gave me a solid foundation to be a business owner, while the support from Smoothie King gave me the opportunity to franchise with a proven concept."

    Smoothie King plans to add 940 new franchised and corporate locations domestically over the next four years. Even with more than 500 locations in the U.S., the brand still has extensive smoothie franchise opportunities available in the Southeast, Mid-Atlantic and Northeast regions, as well as Texas. Smoothie King also continues to expand internationally through both master franchise and corporate stores in South Korea, Singapore and the Cayman Islands, and is focusing on identifying partners in several key countries in Asia and the Middle East.

    Franchisees should possess a passion for the brand and be dedicated to serving the community. While restaurant experience is not required, the ideal candidate for the smoothie franchise should have an entrepreneurial spirit, as well as sales, marketing, restaurant and/or retail experience. 

    About Smoothie King Franchises Inc. // SK USA, INC.
    Smoothie King Franchises, Inc. is a privately held; New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King® offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King® opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King® currently has more than 650 units operating in 33 states, the Caymans, Singapore and the Republic of Korea. In 2013, Smoothie King® was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 19th year and no. 104 overall on the 2013 Franchise 500 list. 


    Logos, product and company names mentioned are the property of their respective owners.

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