Corner Bakery Cafe Looks To Further Growth In 2014
- January, 22 2014
- Corner Bakery Cafe
Corner Bakery Cafe's emphasis on multi-unit national expansion and partnering with respected franchise leaders paid off immensely in 2013 with the signing of 12 new Area Development Agreements, adding commitments for more than 120 new cafes and raising the total to more than 300 cafes under development as the company moves forward on its goal to double its U.S. footprint in the next three years.
"Last year was the most significant in Corner Bakery Cafe's franchising history," said Gregg Koffler, who was promoted to Corner Bakery Cafe's Vice President of Franchise Sales last summer. "We plan to continue to capitalize on this momentum and have set our sights to continue our franchise development success in 2014. There is no question that Corner Bakery Cafe is the right brand in the right segment for qualified developers seeking to expand or diversify into the bakery cafe segment of fast-casual."
2013 Corner Bakery Cafe development signings included 16 new cafes in the Greater New York City area, 21 in Boston, 7 in Oklahoma, 9 in San Diego, 14 in Tampa, 10 in Northeast Florida, 13 in Phoenix, 10 in Wisconsin, 21 in Baltimore, 5 in Idaho and eastern Washington state and 10 in Westchester and Suffolk counties in New York.
In addition, Corner Bakery Cafe celebrated the opening of three new locations inside the world's busiest airport, Hartsfield-Jackson Atlanta International Airport, as the chain begins targeting non-traditional venues (NTV) as part of its overall national expansion strategy.
Looking ahead to 2014, company executives believe new markets represent a tremendous growth opportunity that will play a key role as Corner Bakery Cafe moves forward with its franchising goals and is actively seeking experienced franchise leaders with the ability to open multiple locations to drive development. The rapidly growing fast-casual brand is currently looking to expand to new markets in Alabama, Indiana, Minnesota, Missouri, North Carolina, and Tennessee. To see all available franchising territories, visit CornerBakeryCafe.com/franchise-information.
"Based on the exceptional success we are experiencing with both existing and new restaurants, we are convinced that now is the time to be even more aggressive in our efforts to take Corner Bakery Cafe into new markets," Koffler added.
Last year also saw the launch of a complete redesign of the brand's CornerBakeryCafe.com website, allowing guests to personalize their online and offline experience with their local Corner Bakery Cafe in ways not previously available through standard, fast-casual restaurant websites. One of several new features includes the "To-Go" online ordering that allows guests to skip the line and order online, adding to the previously available option of catering online ordering. The new cutting-edge website also deployed a completely reformatted franchising section, designed to provide franchise prospects with easier access to information and a more efficient way to begin the application process.
"We are coming off one of our most successful years in the company's history. Twelve new development agreements representing more than 120 new cafes is a huge milestone for our brand," said Gary Price, Corner Bakery Cafe President. "Additionally, 2013 was a record-breaking year for the brand's catering business, further solidifying our standing as a widely-recognized industry leader in catering services. All of this would not be possible without our new partnerships with experienced franchisees, new and continuing menu innovation and an increased focus on local catering efforts within our communities."
Corner Bakery Cafe's made-to-order menu features hot breakfast scramblers, signature paninis and sandwiches, homemade soups, hand-tossed salads, pastas and indulgent sweets while providing a place to gather with family and friends. With more than 160 company-owned and franchised locations in 17 states and Washington, D.C., Corner Bakery Cafe provides a robust, best-in-class catering platform, presenting fresh food perfectly packaged for delivery or pick up.
Corner Bakery Cafe is a fast-casual restaurant serving breakfast, lunch and dinner to guests in 17 states and Washington, D.C. Established in 1991, Corner Bakery Cafe restaurants are owned and operated by CBC Restaurant Corp. with more than 160 company-owned and franchised locations around the country. Founded on a philosophy of creating a place for people to relax and gather with family and friends, Corner Bakery Cafe offers a casual atmosphere featuring innovative, seasonal menu options ranging from hot breakfasts and signature paninis to handcrafted salads, sandwiches and mouthwatering sweets. Offering dine-in, to-go and catering service for any occasion, Corner Bakery Cafe delivers a premier bakery cafe experience in the heart of neighborhoods everywhere. Corner Bakery Cafe was acquired in 2011 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion.
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