Crumbs Bake Shop, Inc. (NASDAQ: CRMB) announces a co-branding agreement with Chef and Restaurateur David Burke, well known for his inventive modern American cuisine, to create and produce an exclusive line of fresh gourmet sandwiches and salads. Launching in mid-June, the lunch menu items will be sold at select Crumbs locations in Manhattan and the NYC metropolitan area, with the intention to roll out to other markets.
David Burke’s line of premium sandwiches and salads will bring greater depth to the Crumbs assortment and offer customers fresh and delicious lunch options in addition to Crumbs’ cupcakes and baked goods. Additional beverage offerings and chips will complement the new mid-afternoon fare.
“Chef Burke’s culinary creativity and mastery of great food will be clear to all of our customers once they taste what he has created.”
“Consistent with our goal of complementing our already famous assortment of gourmet cupcakes with a choice of high quality and innovative lunchtime alternatives, we are thrilled that Chef Burke will be launching an assortment of gourmet sandwiches and salads for the ‘David Burke & Crumbs’ program,” says Julian R. Geiger, President and Chief Executive Officer at Crumbs Bake Shop, Inc. “Chef Burke’s culinary creativity and mastery of great food will be clear to all of our customers once they taste what he has created.”
“I am excited to be partnering with the legendary Crumbs Bake Shop on yet another fantastic endeavor,” said Chef David Burke. “Our new line of custom-made, specialty Burke in the Box sandwiches and salads, exclusive to select Manhattan and NYC metro area Crumbs locations, will feature great taste and personality, meaningful attributes to our brand and theirs.”
The first Crumbs Bake Shop opened in March 2003 on the Upper West Side of Manhattan and is well known for its innovative and oversized gourmet cupcakes. The Company currently has 70 locations in 12 states and the District of Columbia, including 19 stores in super regional malls.
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