Family dining occasions are naturally a trademark of the family-style segment; in fact, nearly half of parents polled by Technomic (49 percent) visit family-style restaurants at least once a week.
Even though parents and kids may be the primary target audience for family-style restaurants, opportunities exist to boost traffic and sales from other groups, including younger Millennial and Hispanic consumers.
"Family-style restaurants are well-known for attributes that are highly applicable to the family-dining occasion—namely friendly service, a welcoming atmosphere and amenities that appeal specifically to parents dining with children," says Darren Tristano , vice president of Technomic. "But it's also vital for these operators to leverage the importance of affordability, menu craveability and appealing comfort foods in order to attract a broader customer base."
[View related INFOGRAPHIC: Spotlight on Family-Style Restaurants]
To help foodservice executives better understand consumer behavior, preferences and attitudes regarding family-style dining, Technomic has developed the Family-Style Restaurant Consumer Trend Report. Interesting findings include:
Menu Insights – Technomic's exclusive MenuMonitor data is used to provide year-over-year analysis of menu offerings at family-style restaurants, while uncovering current trends in menu development.
Consumer Insights – an examination of consumer definitions, usage, purchasing behavior and preferences for family-style dining occasions based on findings from an exclusive survey from 1,500 consumers.
Profiles – appendices feature detailed concept and menu profiles for 15 concepts that reveal how family-style operators are positioning brands and menus to cater to consumers during family-dining occasions.
Technomic publishes a complete library of consumer trend reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.
Press Inquiries: Darren Tristano , 312-506-3850, or email@example.com
Purchasing Details: Patrick Noone , 312-506-3852, or firstname.lastname@example.org
Report Details: Kelly Weikel , 312-506-3830, or email@example.com
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