Jamba Juice to Enter Mexico with Master Franchise Development Agreement

Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand announced today that the Company has entered into a master franchise development agreement with Casa Operadora de Franquicias MAV S.A.P.I de C.V (“MAV”), to develop 80 Jamba Juice stores® in Mexico over the next ten years. The first Jamba Juice store in Mexico is expected to open in late 2013.

“We are pleased to be partnering with Mario and Manuel in extending Jamba’s global efforts to provide solutions for health, nutrition and an active lifestyle to consumers throughout Mexico”

The principals of MAV, Mario Conzuelo Betancourt and Manuel Saba Ades, are seasoned executives operating food and beverage, and health and wellness retail businesses across Mexico and Latin America. Mario Conzuelo serves as CEO of the newly formed venture, and has previously launched and successfully developed a major international franchise beverage brand in Mexico. Manuel Saba serves as Chairman and CEO of Grupo Casa Saba, one of the leading distributors of pharmaceutical, health, beauty and consumer goods, general merchandise and publications in Mexico and South America.

“We are pleased to be partnering with Mario and Manuel in extending Jamba’s global efforts to provide solutions for health, nutrition and an active lifestyle to consumers throughout Mexico,” said Thibault de Chatellus, Senior Vice President, International, Jamba Juice Company. “The experience and reputation of this group within the beverage and consumer goods industries provides considerable advantage in rapidly developing Jamba Juice in the highly coveted Mexican market, a market we feel is a natural expansion to consumers who are already familiar with the product offering and our brand.”

“We are very excited about the opportunity to bring Jamba Juice to Mexico,” said Mario Conzuelo, CEO of MAV. “As a sports enthusiast, including marathons and triathlons, I personally connect with the Jamba Juice brand and am committed to sharing my passion and inspiring Mexicans to lead healthy active lives and to enjoy Jamba’s delicious smoothies, juices and other better-for-you menu items. The beverage market is growing and Mexican consumers are becoming increasingly aware of the importance of healthy eating habits. Jamba Juice will fill a gap in the market by providing great tasting and nutritious food and beverages.”

This agreement represents the latest step in Jamba's international franchise store growth. The Company believes the potential for Jamba® stores internationally exceeds 1000 units, and this agreement brings the current pipeline commitment to 400 stores in South Korea, Canada, the Philippines and Mexico. Jamba Juice is currently awarding franchise opportunities in other select markets around the globe.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 1, 2013, there were 809 store locations globally. 

About Casa Operadora de Franquicias MAV

Casa Operadora de Franquicias MAV is a new entity formed by seasoned Mexican executives, with the purpose of developing Jamba Juice and other F&B concepts throughout Mexico. MAV’s key principals include Mario Conzuelo Betancourt, who as CEO of Casa International del Te successfully launched and developed a major international franchise beverage brand in Mexico. Manuel Saba Ades, another key principal, is the Chairman of Grupo Casa Saba, one of the leading distributors of pharmaceutical, health, beauty and consumer goods, general merchandise and publications in Mexico and South America.


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