IHOP Opens First Restaurant in Kuwait, Expanding Brand’s Presence in the Middle East
DineEquity, Inc. (NYSE: DIN) announced that IHOP opened its first location in Kuwait on February 16th, expanding its presence in the Middle East as part of a multi-restaurant franchise agreement with M.H. Alshaya Co., a leading international franchise operator.
DineEquity, Inc. (NYSE: DIN) announced that IHOP opened its first location in Kuwait on February 16th, expanding its presence in the Middle East as part of a multi-restaurant franchise agreement with M.H. Alshaya Co., a leading international franchise operator.
The new restaurant follows the success of two locations in Dubai, which Alshaya opened in September 2012. Alshaya’s multi-restaurant franchise agreement with IHOP Franchise Company, LLC, calls for 40 restaurants, with plans to expand to other countries across the Middle East including Saudi Arabia, Jordan, Lebanon, Qatar, the United Arab Emirates, Oman, Bahrain and Egypt.
“As the new IHOP restaurants in Dubai have already proven, there is a strong appetite throughout the region for great food and service with strong value”
The new Kuwait IHOP restaurant is located at the Grand Avenue, The Avenues, the largest shopping and entertainment complex in Kuwait.
“We are delighted to add Kuwait to the list of countries around the world that can now enjoy the IHOP experience,” said Julia Stewart, CEO, DineEquity Inc. “Alshaya has already done a tremendous job in successfully bringing our brand to Dubai. We congratulate them on this newest location and look forward to their future openings as they bring IHOP to even more countries in this thriving region.”
Stephen O’Connor, Vice President, Operations, Casual Dining, Alshaya, added, “The success of the IHOP story lies in its combination of high food quality, value and excellent service. As we continue to expand the brand across the Middle East, we are sure IHOP will become a firm family favorite with customers in Kuwait, just as it has become in Dubai.”
“As the new IHOP restaurants in Dubai have already proven, there is a strong appetite throughout the region for great food and service with strong value,” said John Merkin, Vice President, Operations and International, International House of Pancakes, LLC. “With the unparalleled regional expertise, operational capabilities, and marketing knowledge Alshaya provides as our franchisee, we are confident that their new location in Kuwait will be equally successful.”
IHOP restaurants feature high-quality food and beverage items served in a friendly, warm and comfortable ambience. This popular restaurant, which is designed for individual and family dining, delivers a uniquely iconic American-style dining experience. The sumptuous menu that includes an extensive array of items ranges from signature pancakes to a wide variety of omelettes, French toast and waffles, crepes, sandwiches and burgers, appetizers, soups, salads and desserts. IHOP features a selection of international flavors as well as dinner favorites and a diverse assortment of lower-calorie, “SIMPLE & FIT” choices.
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