Ed Valle, Named Chief Marketing Officer, El Pollo Loco, Inc

El Pollo Loco, Inc. announced the appointment of Ed Valle as chief marketing officer. Valle brings extensive experience from the restaurant industry, consumer packaged goods and brand marketing at both the national and global level.

“I am eager to welcome Ed Valle to our team as chief marketing officer”

“I am very excited to be joining El Pollo Loco and look forward to building on the brand’s strong heritage and unique differentiation in the marketplace,” said Ed Valle, newly appointed chief marketing officer for El Pollo Loco, Inc.

Valle most recently served as chief marketing strategist for Choice Hotels International, Inc. where he led the company’s brand strategy, advertising, media, promotion and loyalty initiatives. He also served as vice president of marketing at the Panera Bread Company where he launched the company’s first TV advertising and media campaigns. Additionally, he has held marketing leadership positions at Dunkin Donuts, Subway Restaurants and Diageo.

“I am eager to welcome Ed Valle to our team as chief marketing officer,” said Steve Sather, president and CEO of El Pollo Loco. “We are thrilled to add Ed’s extensive experience managing restaurant brands and his expertise in traditional, digital and social media to El Pollo Loco’s successful marketing initiatives.”

Valle holds a bachelor's degree in operations and logistics management from Michigan State University and a master’s of business administration from Fordham University. Valle will relocate to Southern California from New Jersey and is based at the El Pollo Loco headquarters in Costa Mesa, California.

Logos, product and company names mentioned are the property of their respective owners.

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