Burger King Corp. Announces New Dessert Menu with Soft Serve Cones, Sundaes and Shakes

“Our new soft serve dessert menu is just one of many ways we are evolving our menu and offering a sweet deal to attract and connect with a broader range of consumers”

“Our new soft serve dessert menu is just one of many ways we are evolving our menu and offering a sweet deal to attract and connect with a broader range of consumers,” said Alex Macedo, senior vice president, North America marketing, Burger King Corp.

The new desserts feature the rich vanilla taste and creamy texture of BK^® soft serve in a variety of builds:

• Premium sundaes are extra sweet with indulgent topping choices of peach and granola for a suggested retail price of $1.79 and double brownie, OREO^® or M&M’S^® for a suggested retail price of $2.49.
• Classic soft serve cones and cups bring the creamy vanilla taste front and center for a suggested retail price of 89 cents.
• Traditional sundaes feature decadent toppings such as chocolate fudge, caramel and strawberry for a suggested retail price of $1.
• Timeless, hand-spun shakes feature tasty strawberry, chocolate or vanilla flavors finished with whipped topping for a suggested retail price of $2.99 for a regular and $3.49 for a large.

The promotion will be supported by national TV and radio advertising that begins today and represents a continuation of Burger King Corp.’s new food-centric approach. The television spot highlights the creamy texture and refreshing taste of the new soft serve, and showcases the new, premium dessert line as delicious brownies, tasty peaches and classic OREO^® cookies take center stage.

Logos, product and company names mentioned are the property of their respective owners.

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