'Instant Restaurant Review' IPhone App Beta Test

The call for beta testers went out to users of the icPlaces.com website asking them to participate in what is slated to be a revolutionary app designed to engage users in a totally new way.

Jeff Thompson, chief operating strategist of IC Places, Inc., and newly responsible for technology development on IC Places products, said, "The user experience on all of our technology properties is extremely important to everyone at the company, and my goal at IC Places is continuous improvement. We want users to have a blast when they use our websites, and now the new 'Instant Restaurant Review' app. Our goal is to create a first generation app that engages the consumer in the entertainment creation process and makes them the star. It's exciting to know that we are getting real data from our beta users, telling us what it will take to have consumers use the app over and over again."

The name "Instant Restaurant Review" says exactly what the app will do; it provides consumers with the ability to instantly share their experience with the world. One very powerful feature included in the app is proximity based controls that will only allow a person to submit a review if they are within 100 feet of the restaurant, thereby all-but eliminating phony reviews from non-patrons. The app will debut on the iPhone and then will be made available on the Android platform.

"I am thrilled about our new app. It is the culmination of a lot of thought and careful consideration. The feedback we have received indicates people are excited to use it, which is a game changer for restaurateurs and their patrons. With the Instant Restaurant Review people can become their own version of world famous restaurant critics and make the entire dining process into an adventure for themselves or their whole family. There will be rewards for participation, such as when they reach certain numbers of reviews and achieve status levels, they will unlock special deals in their area or at their favorite restaurant. I am more than excited about the response we are going to get from the market!" said Steve Samblis, President and Editor in Chief of IC Places, Inc.

To be included on the list for beta testers go to www.icplaces.com and click on the "Sign up for our beta program" banner ad.


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