Boston Market today announced a rollout of refreshing changes to its Los Angeles-area restaurants designed to significantly enhance the guest experience. Following successful launches of upgrades in locations around the country as part of the 25-year-old companys Americas Kitchen Table program, Boston Market restaurants in Los Angeles now feature a warmer, more inviting atmosphere with updates like real plates and stainlessware.
A fresh menu features the addition of new entrées and side dishes as well. Guests will also notice an exceptional level of hospitality from a larger, more attentive staff wearing new uniforms and cooks outfitted in chef whites.
Since the very first re-vamped market was unveiled last spring in West Palm Beach, Florida, Boston Market has seen a double digit increase in guest counts and sales at most locations that have undergone similar changes. To date, more than 440 updated restaurants have been rolled out and the remainder will be completed by the end of September 2011.
“We’re making an investment in Boston Market’s people and service”
“For a quarter of a century Boston Market has enjoyed its place at kitchen tables in homes around the country,” said Tony Buford, Senior Vice President of Operations, Boston Market. “When guests aren’t dining with us at home, we now invite them to join us at our table – America’s Kitchen Table.” He added, “Today’s families lead busy lives, but we should never be too busy to share a good meal together.”
Specific restaurant enhancements include:
About Boston Market
Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy families and individuals for more than 25 years by offering fresh, home?style meals in more than 490 locations from coast to coast. Boston Market is a delicious staple of dinner tables across the nation, from fresh, never frozen chickens prepared in signature rotisserie ovens to its extensive selection of high?quality side dishes. Boston Market offers its guests taste, convenience and value. Its mouthwatering Rotisserie Chicken put quality and wholesomeness on the center of the plate.
Boston Market also is one of the country's largest providers of catering services. Its same?day ordering and delivery for corporate and personal events of all sizes make Boston Market Catering a welcome relief from traditional sandwich tray selections.
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