Burger King Corp. is Unwrapping Its New Advertising Campaign and Refreshed Marketing Image, Created to Appeal to a Broader Audience
The New California WHOPPER® Sandwich and its Toppings Play the Starring Role as the Company Introduces its New 'Food-Centric' Marketing Approach Showcasing Great-Tasting, High-Quality Ingredients
Burger King Corp. is unwrapping its new advertising campaign and refreshed marketing image, created to appeal to a broader audience, with the first in a series of advertisements produced by its new agency mcgarrybowen. The spot features the latest BURGER KING® menu item – the California WHOPPER® sandwich.
Available for a limited time only at participating BURGER KING® restaurants nationwide, the California-fresh sandwich packs a tidal wave of flavor with creamy guacamole, melted Swiss cheese and crispy bacon, joined together with the WHOPPER® sandwich’s quality ingredients, including fresh lettuce, tomatoes, onions and a quarter-pound of fire-grilled beef. This West Coast-inspired sandwich can be enjoyed in the form of a WHOPPER® or WHOPPER JR.® sandwich for a suggested retail price of $4.49 and $2.19, respectively.
“The combination of our flavorful food with mcgarrybowen’s innovative thinking launches a strong, creative partnership that positions the BURGER KING® brand for future growth”
“Our consumers tell us they love our great-tasting, high-quality food, and that’s exactly what we’re featuring in our new marketing and advertising,” said Alex Macedo, senior vice president, North America marketing, Burger King Corp. “The combination of our flavorful food with mcgarrybowen’s innovative thinking launches a strong, creative partnership that positions the BURGER KING® brand for future growth,” added Macedo.
National TV advertising begins Saturday, August 20 and highlights the refreshing quality of the California WHOPPER® sandwich by taking an up-close and personal look at each of its ingredients. In the spot, viewers are treated to the heightened flavor combinations of fresh avocados, ripe tomatoes, and cool, crispy lettuce offset by hot, fire-grilled beef, making this sandwich the perfect way for guests to enjoy this limited-time offer.
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