Boingo Brings Now Operating Wi-FI Services at Krispy Kreme Stores in Nevada

2011-08-10
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  • Krispy Kreme From the Las Vegas Strip to the Shores of Lake Michigan, Boingo Expands Managed Wi-Fi Restaurant Portfolio Across Western U.S.

    Boingo Wireless, Inc. (NASDAQ:WIFI), the Wi-Fi industry’s leading provider of software and services worldwide, announced today that it is now operating Wi-Fi services at Krispy Kreme stores in Nevada, Colorado, Utah, Idaho and Wisconsin, in conjunction with a master services agreement with Krispy Kreme franchisee, Westward Dough Operating Company, LLC based in Las Vegas.


    “Market data predicts that exponential mobile data consumption will outpace cellular network capacity”

    Boingo’s Wi-Fi service offering – based on the company’s industry-leading neutral host roaming platform – is available immediately at all Krispy Kreme stores operated by Westward Dough. Visitors can access Boingo Wi-Fi on their smartphones, tablets and laptops as a complimentary service when indulging in delicious doughnuts and consuming rejuvenating coffee.

    “Boingo’s managed Wi-Fi service helps us deliver a high-quality network with special attention paid to security and reliability,” said Lincoln Spoor, Chief Executive Officer, Westward Dough Operating Company, LLC. “They also bring marketing savvy and a local and national customer base who like doughnuts, which will help us reach out to more visitors looking for decadent treats and world class Wi-Fi.”

    “Market data predicts that exponential mobile data consumption will outpace cellular network capacity,” said Colby Goff, senior vice president of strategy and business development, Boingo Wireless. “Expanding Wi-Fi availability into key locations, such as market leading restaurants like Krispy Kreme will help ease that burden and deliver an exceptional experience to customers, while enhancing their visit to the store.”

    The world’s leading Wi-Fi provider continues its aggressive expansion beyond managing airport networks and into consumer-oriented venues, in particular, retail chains where there is high demand for broadband Internet access. The Westward Dough Krispy Kreme locations will augment the additional Southern California Krispy Kreme locations already in market. Boingo has also recently added shopping malls, stadiums and sports arenas to its managed and operated footprint.

    About Boingo Wireless

    Boingo Wireless, Inc. (NASDAQ: WIFI), the world’s leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 325,000 hotspots worldwide. With a single account, Boingo users can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafés and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo and its Concourse Communications Group subsidiary operate wired and wireless networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as quick serve restaurants. For more information about Boingo, please visit http://www.boingo.com.

    About Krispy Kreme

    Krispy Kreme Doughnut Corporation is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 616 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

    Boingo, Boingo Wireless, the Boingo Wireless Logo and Don’t Just Go. Boingo! are registered trademarks of Boingo Wireless, Inc. All rights reserved. All other trademarks are the properties of their respective owners.

    Cautionary Statement Regarding Forward-Looking Statements

    This press release contains “forward-looking statements” that involves risks, uncertainties and assumptions. Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “seeks,” “believes,” “estimates,” “expects” and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Since forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. Important factors that could cause actual results to differ materially from those in the forward-looking statements include regional, national or global political, economic, business, competitive, market and regulatory conditions, as well as other risk and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission ("SEC"), including our Prospectus previously filed with SEC pursuant to Rule 424(b)(4) on May 5, 2011. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.



    Logos, product and company names mentioned are the property of their respective owners.

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