Twist Named Agency of Record for Smashburger in St. Louis
The first of 12 planned Smashburgers for the St. Louis area will open in St. Charles, Mo., on July 20 with a second location in the Chesterfield, Mo., to be added this fall.
Smashburger has named Twist its St. Louis agency of record. The first of 12 planned Smashburgers for the St. Louis area will open in St. Charles, Mo., on July 20 with a second location in the Chesterfield, Mo., to be added this fall. All of the restaurants will be locally owned and operated by Smashburger franchisee David Schweitzer, president of STL Smash, LLC.
Twist will execute Smashburger’s grand openings, communications and marketing efforts, public relations and increase awareness of the brand in the St. Louis market.
“Smashburger is a company founded on innovation and great taste”
Named for the cooking method used to create the perfect burger, Smashburgers start out as a hand formed ball of 100-percent—fresh, not frozen, Certified Angus Beef that is then smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a butter toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.
Smashburger is known for its savory burgers, but the restaurant also serves up delicious chicken sandwiches, sliced and seared hotdogs, and delicious salads, with signature sides like veggie frites and rosemary and garlic-seasoned Smashfries. Guests can pair their meals with beer, wine, hand spun Haagen-Dazs shakes, and root-beer floats.
“Smashburger is a company founded on innovation and great taste,” says Craig Kaminer, president of Twist. “We are proud to help introduce it to St. Louis.”
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