Boston Market Enters Final Phase of Nationwide Upgrades, Invites the Washington, D.C. Area to Gather ‘Round the Table

As Boston Market enters the final stage in its nationwide rollout of upgrades, the restaurant chain announces today the Washington, D.C.-area launch of changes and new menu items designed to significantly enhance the Boston Market guest experience. Since early October, the company has transformed over 350 restaurant locations following a successful pilot launch earlier this year. Boston Market locations in the Washington, D.C. area will unveil a new look featuring a warm and inviting atmosphere, with changes such as the replacement of disposable plates and utensils with real plates and stainlessware, and upgraded serving stations to include a Chef’s Hot Case and carving stations. The new Boston Market menu features the addition of delicious new entrées and side dishes. Guests will also notice an exceptional level of hospitality from a more attentive staff.

“For 25 years Boston Market has had a respected place on the kitchen tables of homes around the country”

With more than three-fourths of Boston Market’s restaurants converted, these new enhancements have contributed to positive guest feedback and a double-digit increase in guest counts and sales.

“The investment we’re making in physical upgrades, small wares and hospitality training is tremendous, and we’re thrilled at how quickly we’ve been able to make these changes in the last three months,” said Tony Buford, Senior Vice President of Operations, Boston Market. “We are proud of our new offering and are very pleased that it is being so well received in our local restaurants.”

Boston Market will begin opening its doors this week at 21 restaurant locations in and around Washington, D.C.

Specific restaurant enhancements include:

• Guest Experience:
  
  • Increased Staff – More than 2,600 new employees have already joined the Boston Market team nationwide, with more positions yet to fill. In the Washington, D.C. area, Boston Market has created jobs for nearly 100 new employees.
  • Improved Employee Training Programs – Hospitality and food preparation.
  • Addition of Dining Room Ambassadors – Guests will notice a higher level of service designed to make the dining experience more pleasurable in this fast-casual concept.
  • New Uniforms – Amplifying the message of quality, the new Boston Market culinarians will wear Chef Whites. Other staff will wear new uniform shirts and bib aprons for a crisp, clean look.
• Food Presentation:
  
  • Chef’s Hot Case – One of the most visible changes are colorful enameled pots that hold temperature very well. Their small size guarantees that the food will be freshly made.
  • Plateware – For guests dining in, Boston Market will serve the food on real plates and stainless steel knives, forks and spoons.
  • Hand-Carved-to-Order – Rotisserie Chicken and Oven Roasted Turkey, which have always been carved-to-order, are now carved in stations that are visible to guests.
  • Hand-Tossed-to-Order – Fresh entrée salads are no longer grab-and-go, but tossed fresh to order throughout the day.
• New Menu Items
  
  • Gourmet Sides – Loaded Mashed Potatoes, Garlicky Lemon Savoy Spinach, Squash Casserole, Mediterranean Green Beans.
  • Hand-Carved Sandwiches – Oven Roasted Turkey BLT and All-White Rotisserie Chicken Salad - both served on multigrain wheat bread.
  • Hand-Tossed Entrée Salads – Mediterranean and Southwest Santa Fe – Each made with Rotisserie Chicken.
  • Soups – Chicken Tortilla and Broccoli Cheese.
  • Sauces – the signature Rotisserie Chicken can be topped with three unique sauces – Sweet Thai Chili Garlic, Zesty Barbecue, and Honey Habanero.
  • More Healthy Options – Garlicky Lemon Savoy Spinach and Mediterranean Green Beans have been added to the menu. In addition, Boston Market’s home style Rotisserie Chicken now has 20% less sodium and its poultry gravy has 50% less sodium.

“For 25 years Boston Market has had a respected place on the kitchen tables of homes around the country,” said Buford. “Now with these upgrades and changes, we are highlighting the use of our own kitchen table as a perfect destination for today’s families and friends. We lead busy lives, but we should never be too busy to share a good meal together.”

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