Diversified Restaurant Holdings to Open Buffalo Wild Wings® Restaurant in Lakeland, FL

Diversified Restaurant Holdings, Inc.  announced today that it has entered into a 10-year lease, with renewal options, for a 7,400 square-foot restaurant at 3750 US Highway 98, off Interstate 4 at exit 32 in Lakeland, Florida. The restaurant is expected to open in February 2011 and will be the Company’s 21^st Buffalo Wild Wings restaurant.

Michael Ansley, President and CEO of DRH, commented, “Lakeland is a rapidly-expanding region of nearly 600,000 residents that has grown by 20% over the last 10 years, with the median family income advancing at a similar pace. The new restaurant will be located near the main entrance to the Lakeland Square Mall, the area’s largest and most upscale shopping destination. Our restaurant, near I-4, will enable us to take advantage of the heavy traffic between Tampa and Orlando. We continue to execute our organic growth strategy of operating 38 Buffalo Wild Wings stores by 2017, and have finalized our franchise agreement for our previously-announced Traverse City, Michigan, Buffalo Wild Wings restaurant, which remains on track to open in the first quarter of 2011.”

In addition to the Lakeland restaurant, the Company plans to open its 19^th BWW restaurant, in Fort Myers, Florida, later this year and its 20^th restaurant, in Traverse City, Michigan, in early 2011. DRH has an Area Development Agreement with Buffalo Wild Wings, Inc. which requires a total of 38 BWW restaurants in Michigan and Florida by 2017.

DRH currently operates three Company-owned Bagger Dave’s restaurants in Michigan: Berkley, Ann Arbor, and Novi. A fourth restaurant is scheduled to open, in Brighton, Michigan, later this year.

About Diversified Restaurant Holdings

DRH is a leading BWW^® franchisee and currently operates 18 BWW restaurants (five in Florida and 13 in Michigan), with the 19^th scheduled to open in the fourth quarter of 2010 and the 20^th and 21^st scheduled to open in the first quarter of 2011. DRH is also the recipient of many franchise awards, including an award for the Highest Annual Restaurant Sales.

The Company also owns and operates its own unique, full-service, ultra-casual restaurant and bar concept, Bagger Dave’s, which was launched in January 2008. The concept focuses on local flair with the interior showcasing historic photos of the city in which it resides. Bagger Dave’s offers a full-service, family-friendly restaurant and bar with a casual, comfortable atmosphere. The menu features freshly made burgers (never frozen), accompanied by more than 30 toppings from which to choose, fresh-cut fries, hand-dipped milkshakes, and a selection of craft beer and wine. Signature items include Sloppy Dave’s BBQ^®, Train Wreck Burger^®, and Bagger Dave’s Amazingly Delicious Turkey Black Bean Chili^®. There’s also an electric train that runs above the dining room and bar areas. All current and future restaurants will be smoke-free. Currently, there are three restaurants in the State of Michigan, with the fourth scheduled to open in the fourth quarter of 2010. DRH has filed for rights, and has been approved, to franchise Bagger Dave’s in the States of Michigan, Indiana, Ohio, and Illinois. 

Logos, product and company names mentioned are the property of their respective owners.

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