BackPocketMobile Recently Introduced a Fresh and Innovative Approach to Mobile Marketing for Restaurants.
Their newest product, BackPocketMenu was designed specifically to take advantage of the iPhone and iPad platforms to entice restaurant customers to return more often and experience the restaurant in a whole new form.
BackPocketMenu uses a “framework” approach to tailoring each individual restaurant application. This approach uses the restaurant’s own specific information, such as menu, locations, logos, etc. and produces a single iPhone app, specific to one restaurant. Restaurant customers are then able to enjoy interacting with the restaurant at any time simply by tapping the icon on their iPhone or iPad’s home screen. The unique framework approach allows BackPocketMenu to create a branded application in a short period of time and at a fraction of the cost of a custom built application.
With their own app from BackPocketMenu, restaurants can effectively convince customers into visiting their establishment more often. The technology built into the device allows restaurant owners to send out messages that incorporate photos, maps, short video’s, surveys and coupons in real time to customers. This ability to target the exact time when a customer receives a rich, visual message is truly the power of this application.
BackPocketMenu applications also take full advantage of the magical iPhone display to showcase food choices with a full color menu, detailed photos, flexible descriptions, as well as choices of sides. The extremely rich displays of the iPhone and iPad create a remarkable way to tempt taste buds with great photos and an engaging way to navigate the menu. Add to that the customer’s ability to truly customize their experience by adding notes to each dish and tag their Favorite items. Customers will certainly be encouraged to visit the restaurant more often.
Restaurant owners can choose the optional Order feature which promotes take out ordering from the phone. The Order feature offers customers the ability to order items from the menu, pick their sides and add notes, all from their iPhone, iPad or iPod Touch. It also keeps a detailed history of previous orders.
Any restaurant owner seeking to take full advantage of the latest in mobile technology and restaurant marketing are encouraged to look at the BackPocketMenu platform. You can learn more on their website: www.BackPocketMenu.com
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