Restaurant Trends - Growing And Emerging Concepts - Data Reflects Change and Activity from March 19, 2010 to July 19, 2010

Growing Concepts that have grown by at least 5% (if less than 50 units).
Largo, FL-based KER'S WINGHOUSE (founded 1994) has increased by 1 unit, from 18 to 19 (6% growth).  These are family/casual restaurants, serving American cuisine.  Meal periods are lunch and dinner, with a $6-$12 per person check average.  Locations have a full bar and seating for about 300.  Catering, banquet and online ordering are available.  All units are in FL.  Franchising is available.

NOT YOUR AVERAGE JOE'S based in Middleboro, MA (founded 1994) has increased by 1 unit, from 15 to 16 (7% growth).  These are family/casual American restaurants with full bar and seating for around 175.  Meal periods are lunch and dinner.  Per person check average is around $10-$30.  Locations are in MA and VA.

LIME FRESH MEXICAN GRILL based in Miami, FL (founded 2004) has increased by 1 unit, from 5 to 6 (20% growth).  These are fast casual Mexican restaurants with seating for around 70.  Beer and wine are served.  Per person check average is around $6-12.  Meal periods are lunch and dinner.  Catering is offered.  Locations are more than 50% franchised and are in FL.

Norcross, GA-based WAFFLE HOUSE (founded 1955) has increased by 13 units, from 1582 to 1595 (1% growth).  These are family/casual restaurants, serving American cuisine.  Meal periods are breakfast, lunch and dinner, with a $4-$10 per person price range.  Seating is for about 80.  Locations are franchised and trade in the states of AL, AR, AZ, CO, DE, FL, GA, IL, IN, KS, KY, LA, MS, MO, MS, NC, NM, OH, OK, PA, SC, TN, TX, VA, and WV.

EXLINES BEST PIZZA IN TOWN headquartered in Memphis, TN (founded 1974) has increased by 1 unit, from 11 to 12 (9% growth).  These are family/casual Italian and pizza restaurants with seating for around 70.  Beer is served.  Meal periods are lunch and dinner.  Locations are franchised and are in MS and TN.

Concepts with 20 units or less who grew by at least 2 units. 
Colorado-based CHEBA HUT TOASTED SUBS (founded 1998) has increased by 2 units, from 11 to 13 (18% growth) and entered into CA and OR.  These are quick serve sandwich shops, open for lunch and dinner hours.  Per person price range is $3-$8.  Beer and wine are served, with seating for about 40.  All units are franchised and located in AZ, CA, CO, NM, and OR.

EL FENIX RESTAURANT based in Dallas, TX (founded 1918) has increased by 2 units, from 16 to 18 (13% growth).  These are family/casual Mexican restaurants with full bar and seating for around 200.  Meal periods are lunch and dinner.  Per person check average is around $8-$20.  Catering and banquets are offered.  All locations are in TX.

Concepts previously written about in the past 18 months.
New York, NY-based JEAN-GEORGES MANAGEMENT (founded 1991) has increased by 2 units, from 25 to 27 (8% growth), adding 2 new concepts (ABC Kitchen and The Mark Restaurant).  Other concepts include: Café Martinique (1), Dune (1), J&G Steakhouse (3), Jean Georges (2), Jean Georges Steakhouse (1), Jojo (1), Kauai Grill (1), Lagoon (1), Market (6), Matsugen (1), Mercer Kitchen (1), Nougatine (1), Perry St (1), Prime Steakhouse (1), and Spice Market (3).  The restaurant concepts are upscale, with a $15-$50+ per person check average, seating for around 200, and a full bar.  Meal periods are lunch and dinner (some concepts open for breakfast).  Trading areas are AZ, BC, DC, GA, HI, MA, NV, NY, UT, China, France, Qatar, Mexico, Bora Bora, and the Bahamas.  We featured this company on 3/3/09 (6% growth) and on 11/3/09 (10% growth).

WINTZELL'S OYSTER HOUSE based in Mobile, AL (founded 1938) has increased by 1 unit, from 11 to 12 (9% growth) and expanded into FL.  These are family/casual seafood restaurants with full bar and seating for around 150.  Lunch and dinner are served.  The check average is around $8-$20 per person.  Catering and banquets are available.  Locations are in AL, FL and MS.  We reported on this concept on 1/26/10 when they had 38% growth.

Mississauga, ON-based EXTREME BRANDZ (founded 1997) has increased by 6 units for Extreme Pita, from 192 to 198 (3% concept growth) and by 4 units for Mucho Burrito, from 24 to 28 (17% concept growth).  Overall company increase is from 216 to 226 (5% company growth).  The company has expanded into FL and MI.  These are fast casual restaurant concepts, open for lunch and dinner.  Per person price range is $4-$10.  Catering, delivery and online ordering are available.  All units are franchised.  Trading areas are AB, AZ, BC, CA, FL, LA, MA, MB, MI, MN, NB, NC, ND, NL, NS, ON, PQ, SD, SK, TX, and WA.  We featured this company on 11/10/09 (6% growth) and on 3/16/10 (2% growth).

FREDDY'S FROZEN CUSTARD of Wichita, KS has increased by 5 units, from 35 to 40 (14% growth).  These are quick serve burger/custard restaurants with seating for around 60.  Meal periods are lunch and dinner.  Check average is around $3-$8.  There is a 2nd company concept called Timberline Steakhouse (3).  Overall company increase is from 38 to 43 (13% growth).  Drive thru, patio and banquets are offered.  Locations are more than 80% franchised and are in AZ, CO, KS, MO, OK and TX.  We last reported on this concept on 9/8/09 (19% growth).

Tempe, AZ-based TILTED KILT PUB & EATERY (founded 2003) has increased by 5 units, from 29 to 34 (17% growth).  These family/casual restaurant/pubs are open for lunch and dinner, serving American cuisine.  Per person check average is $8-$20.  Locations have a full bar and seating for about 200.  More than 90% of the restaurants are franchised and located in AL, AZ, CA, CO, FL, GA, IL, IN, KY, LA, MO, NC, TX, and WI.  We wrote about this concept on 2/10/09 (27% growth), 7/21/09 (57% growth), 11/3/09 (18% growth), and 3/23/10 (12% growth).

WOODY'S BBQ of Jacksonville, FL (founded 1980) has increased by 3 units, from 30 to 33 (10% growth) and entered into GA, OH and PA.  These are family/casual BBQ restaurants with seating for around 100.  Beer and wine are served.  Catering and banquets are offered.  Per person check average is around $6-$12.  Meal periods are lunch and dinner.  Locations are more than 70% franchised and are in FL, GA, NC, OH, PA and SC.  We last wrote about this concept on 9/15/09 (3% growth).

Contact
Keith Gellman
Restaurantchains.net
1 Bridge St, Unit 94
Irvington, NY 10533
914-591-4297

http://www.restaurantchains.net
keith@restaurantchains.net

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