Google's Entry into Travel - Extending the Obsession with the Air Traveler - Gerson Lehrman Group
2010-07-14
The interesting thing about this transaction is that it is clearly targeted at expanding Google's influence in the travel industry, yet it includes a company that has invested primarily in technology to serve the air traveler, which only represents 15% of total overnight trips in the US (per the U.S. Travel Association).
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