Are You Ready To Franchise?

Franchiselink, Canada’s largest Franchise consulting network officially launched its Franchise Incubator program in January and currently has enrolled 6 highly differentiated concepts in its development program. “We are already halfway to meeting our target of 12 great Franchise concepts this year” says Stephen Duke, VP of Business Development, “…Franchising is counter-cyclical to economic growth, so we are seeing a lot of activity. There couldn’t be a better time for new and growing Franchises.”

The Franchise Incubator Program is currently accepting applications from owners of small business concepts in various industry sectors and at different stages in their development. The objectives of the program are to identify great concepts that are highly differentiated in their market space with the potential for significant Franchise expansion. The program takes a strategic management approach to enhance and propel the concept through the steps necessary to launch a Franchise marketing system. 

Franchiselink is unique in the Franchise consulting field in Canada with a national network and internal resources in real estate leasing, legal, management consulting, Franchisee Candidate recruitment, and Franchise marketing. Some of its Franchise development alumnae include Waves Coffee, Culture Craze, Fresh Slice Pizza, and Bread Garden restaurants.“We offer a single-point resource to accelerate your vision…” says Duke referring to the tools available to potential Franchisors. 

So, what makes a business concept “Franchise-able?” Franchiselink uses 12 key criteria as part of its assessment including:

- Credibility – does the concept demonstrate a positive strategic posture?

- Differentiation – what makes the concept different from its competitors?

- Transferability of Knowledge – can the business system be easily taught to others?

- Adaptability – does the concept have wide geographic appeal?

- Prototype Success – are the corporate locations profitable?

- Doc-mented Systems – are business process, training, brand standards doc-mented?

- Affordability – what is the cost of entry?

- Ret-rn on Investment – what is the profitability versus total investment?

- Market Trends – is the concept’s market expanding or contracting?

- Capital – Franchise development requires startup investment

- Commitment – are the owners committed to creating successful Franchisees?

- Strength of Management – do the owners demonstrate leadership abilities?

Business owners can learn more about the Incubator Program and its strategic management process by going toIncubator or, visiting www.Franchiselink.ca or calling Stephen Duke VP of Business Development at 778 233-8700


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