Special Olympics & Denny’s Kick-off Year Long Partnership
Denny’s (NASDAQ:DENN) and Special Olympics announced a year-long, national partnership to raise awareness and support for people with intellectual disabilities across the country. Denny’s Gold Medal Program, the first of two national Special Olympics initiatives, provides guests the opportunity to benefit Special Olympics by purchasing a paper “Gold Medal” for $1 or more.
100% of the funds raised from the Gold Medal Program will help Special Olympics support athletic training and competitions for athletes with intellectual disabilities. Guests can conveniently benefit Special Olympics by purchasing a paper “Gold Medal” at more than 1,000 Denny’s locations across the country now through July 12, 2010. Additionally, starting August 24th and continuing through summer 2011, Denny’s will donate 10 cents to Special Olympics for every All-American Slam® sold at participating locations.
“Just as there’s a Denny’s in every town, there’s a Special Olympics Program in almost every town,” said Timothy Shriver, Chairman and CEO of Special Olympics. “Imagine the impact we, Special Olympics, Denny’s and their customers, will have on this nation – united behind the beliefs that everyone is valued, everyone is welcome, and everyone deserves a chance to be celebrated.”
“Imagine the impact we, Special Olympics, Denny’s and their customers, will have on this nation – united behind the beliefs that everyone is valued, everyone is welcome, and everyone deserves a chance to be celebrated.”
“Our recent partnership with the Special Olympics is consistent with our mission to serve the diverse needs of the many communities we serve across the nation,” stated Nelson Marchioli, CEO and President of Denny’s. “Through our involvement and promotion of this worthwhile campaign, we hope to be able to build awareness for and make a distinctive contribution to an important cause that is all too often overlooked.”
The new partnership between Special Olympics and Denny’s was celebrated earlier today at the Denny’s located on Medical District Drive in Dallas, TX. The kick-off events included a Special Olympics Torch Run with local law enforcement officers, an official press conference and a Denny’s $2 $4 $6 $8 Value Menu™ donation promotion.
Denny’s guests participating in the Gold Medal Program will receive a special lapel sticker with the slogan: ‘I’m a Fan, I gave today’.
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