Starbucks Launches However-You-Want-It Frappuccino® Blended Beverage
New Frappuccino® Beverage Provides Customers with Thousands of Ways to Create Customized Drinks
Today, Starbucks (NASDAQ: SBUX) launches the new, However-You-Want-It Frappuccino® blended beverage in all U.S. and Canada retail stores, allowing customers to create a blended beverage that is uniquely their own. Customers can tailor their Frappuccino® beverage with a variety of fresh milks or soy, choose the intensity of their coffee and pick any combination of syrups or toppings – the same way they customize their favorite Starbucks® espresso beverage.
“Ordering a beverage just as you like it has always been an important part of the Starbucks Experience”
“Ordering a beverage just as you like it has always been an important part of the Starbucks Experience,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company. “The New However-You-Want-It Frappuccino® blended beverage is no exception. Our Frappuccino® blended beverages are now 100% customizable with the quality our customers expect from Starbucks."
Starbucks reinvention of this classic beverage is perfect for customers who want a Frappuccino® blended beverage their way – whether they are looking for a delicious low-calorie, low-fat option or an indulgent treat. Made from high-quality ingredients including Starbucks® coffee and fresh milk or soy, customers can order their favorite blended beverage unique with a variety of syrups, toppings and intensities.
Among the thousands of new combinations, Frappuccino® blended beverage creations include:
- Extra Coffee Caramel Frappuccino® Blended Beverage – A coffee-intense, decadent treat of caramel syrup combined with new Starbucks Frappuccino® roast coffee, milk, blended with ice and topped with whipped cream and a swirl of buttery caramel sauce.
- Mocha Light Frappuccino® Blended Beverage – With only 100, 150 and 200 calories in a Tall, Grande, and Venti, this delightfully sweet and reduced-calorie Frappuccino® beverage is a combination of mocha sauce, new Starbucks® Frappuccino® roast coffee and skim milk, blended with ice and made with coffee light syrup base.
- Soy Strawberries & Crème Frappuccino® Blended Beverage – Soy lovers can rejoice, with this coffee-free, non-dairy version of a classic recipe, adapted to include all-natural strawberry sauce, crème base, soy milk, blended with ice and topped with whipped cream.
From dairy-free combinations to those that limit the number of calories, customers can now select their favorite ingredients to find a Frappuccino® blended beverage to meet their dietary needs. By choosing nonfat milk with sugar-free syrup, a Tall (12 fl. oz) blended beverage has only 100 calories, while doubling the Starbucks® Frappuccino® roast coffee and skipping the syrup will intensify the taste, without increasing the sugar.
Customers can connect with Starbucks about their new, However-You-Want-It Frappuccino® blended beverage at Frappuccino.com, Facebook.com/Frappuccino and Twitter.com/Frappuccino.
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