Lime Fresh Mexican Grill Thrust into the Limelight with Designation As Nation’s First “Certified Humane” Fast Casual Restaurant

A well-established and popular chain of Mexican casual eateries known for hip, stylish décor, distinctive cuisine, fresh ingredients, reasonable price points and cheerful customer service Lime Fresh Mexican Grill®, also embraces a corporate philosophy that is both innovative and socially responsible, exemplified by a recent announcement by owner and founder, John Kunkel, that Lime has been “certified humane” for the ground beef that is used in all locations by Humane Animal Farm Care, a national non-profit created to improve the lives of farm animals. Lime is the first and only fast casual restaurant in Florida to earn this certification and one of only a handful of restaurants in the United States that can make the certified humane claim.

Additionally, Lime is currently in the midst of an expansion that will take the South Florida based company national and double the number of stores within one year. After opening in trendy South Beach in 2004 to long lines and an enthusiastic clientele, four other branches have since been successfully launched, with two more ready to roll out during the coming month in Miami. By year’s end, the roster of healthy fast casual restaurants offering onsite and takeaway Mexican cuisine will number 10; and the dynamic brand plans to add another ten each year moving forward throughout the United States, with first forays projected for Tampa, Orlando and Atlanta.

Kunkel credits the brand’s success to its neighborhood appeal, which has been preserved throughout its strategic expansion via friendly long term staff who greet regulars and newcomers warmly; fresh produce delivered daily from local markets, and meats charbroiled on grills in the exhibition-style kitchens. There are healthy whole wheat, multi-grain and low carb selections on the menu, and 50 varieties of hot sauces to spice things up as well as a signature homemade salsa bar. Whilst the certified humane certification is relatively new, nother green initiative has been in practice in all locations since the chain’s birth – maintaining the lowest amount of food needed every day to eliminate waste.

With its approach of responsible expansion, by virtue of measured growth as well as its embrace of Humane Farm Animal Care and other environmental and health conscious initiatives, Lime’s fresh approach sends a message to consumers and franchisees alike -- that this exciting young company is primed for the national limelight.

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